MGT237 Entrepreneurship and Business Resource Mapping

Entrepreneurship and Business Resource MappingUnit 910 min read

Intrapreneurship & Informal Resources: Types, Roles & Nepali Applications

Unit 9 of Entrepreneurship and Business Resource Mapping explores intrapreneurship (corporate entrepreneurship) and informal resources (networks, knowledge, social capital) that drive business success, with Nepali case studies like Ncell’s innovation labs and Daraz’s gig-worker partnerships.

TAKEAWAYS:

  • Intrapreneurship is corporate innovation where employees act like entrepreneurs within established firms (e.g., Google’s "20% time" policy).
  • Informal resources (social networks, unstructured knowledge, community ties) often outweigh formal assets in Nepali SMEs.
  • Nepali examples: Ncell’s intrapreneurial "Hackathons" and Pathao’s use of informal rider networks.
  • Resource mapping in Nepal reveals gaps: 60% of startups rely on informal mentors over formal incubators.
  • Challenges: Trust deficits in informal networks and regulatory ambiguity for intrapreneurial projects.
  • Sustainability link: Informal resources (e.g., local artisan clusters) align with ecopreneurship (Unit 13).

1. What is Intrapreneurship?

Intrapreneurship is entrepreneurship within an existing organization. Unlike traditional entrepreneurship (starting a new business), intrapreneurship focuses on innovating, problem-solving, and driving change from within a company. Key traits:

  • Employee-driven: Employees identify opportunities and execute them like entrepreneurs.
  • Risk-taking: Allowed to experiment with new ideas (e.g., failed projects at Google are celebrated).
  • Resource leverage: Uses company infrastructure (funding, tech, brand) but operates with autonomy.

How It Works: The Intrapreneurial Process

flowchart TD
    A["Idea Generation"] --> B["Pitch to Management"]
    B -->|"Approved"| C["Form Cross-Functional Team"]
    C --> D["Prototype/Experiment"]
    D -->|"Success"| E["Scale Up"]
    D -->|"Failure"| F["Lessons Learned"]
    E --> G["New Product/Process"]
    G --> H["Reward & Recognition"]

Example in Nepal:

  • Ncell’s "Innovation Labs": Employees propose ideas (e.g., USSD-based services for rural users). Top ideas get funding and mentorship.
  • Nabil Bank’s "Nabil Idea Lab": Employees submit fintech solutions (e.g., digital loan approval tools).

2. Types of Intrapreneurship

Type Description Nepali Example
Product Innovation Developing new products/services using company resources. Ncell’s "Ncell Money" mobile wallet.
Process Innovation Improving internal operations (e.g., supply chain, customer service). Daraz’s use of AI for inventory management.
Business Model Innovation Redesigning how the company makes money (e.g., subscription models). Khalti’s shift to interoperable payments.
Social Intrapreneurship Using corporate resources for social good (e.g., CSR projects). Himalayan Java’s fair-trade coffee initiatives.

3. Informal Resources: The Hidden Backbone of Nepali Businesses

Informal resources are unstructured, non-monetary assets that drive entrepreneurship. In Nepal, they often surpass formal resources (capital, land, tech) in importance.

Key Informal Resources

mindmap
  root((Informal Resources))
    Social Networks
      Family & Friends
      Professional Groups (e.g., FAMAB, Nepal Entrepreneurs Hub)
      Online Communities (Facebook groups, LinkedIn)
    Knowledge & Skills
      Unstructured Learning (e.g., apprenticeships)
      Local Wisdom (e.g., traditional craftsmanship)
    Social Capital
      Trust & Reputation
      Access to Opportunities (e.g., "who you know" > "what you know")
    Community Ties
      Local Government Connections
      Religious/NGO Networks

Why Are They Critical in Nepal?

  • 60% of Nepali startups rely on informal loans from family/friends (World Bank, 2022).
  • Trust > Contracts: In a high-context culture like Nepal, relationships (e.g., guthi groups) often replace legal agreements.
  • Low-cost innovation: Many Nepali businesses (e.g., tailors, artisans) use informal knowledge transfer (e.g., master-apprentice models).

4. Case Study: Pathao’s Informal Rider Network

Problem: Pathao needed a flexible, low-cost delivery workforce in Kathmandu’s chaotic traffic. Solution: Leveraged informal networks of bike riders (no formal employment contracts). How It Works:

  1. Recruitment: Riders join via word-of-mouth (no formal ads).
  2. Training: Minimal (1-day orientation; most learn on the job).
  3. Incentives: Performance-based bonuses (no fixed salary).
  4. Trust System: Riders use personal bikes (no company-provided assets).

Outcome:

  • Cost savings: 40% lower than formal delivery agents.
  • Scalability: Expanded to 5,000+ riders in 3 years.
  • Challenges: High rider turnover, safety risks, and regulatory gray areas.

5. Advantages and Disadvantages of Intrapreneurship & Informal Resources

Aspect Intrapreneurship Informal Resources
Pros - Low risk (company bears costs). - Low cost (no formal contracts).
- Faster innovation (no startup delays). - Stronger trust in Nepali culture.
- Employee engagement & retention. - Access to niche markets (e.g., rural areas).
Cons - Bureaucracy may stifle ideas. - Lack of legal protection.
- Credit for success may go to management. - High risk of exploitation.
- Limited scalability for radical ideas. - Hard to replicate (tied to individuals).

6. How to Map Informal Resources in Nepal

Step-by-Step Process:

flowchart LR
    A["Identify Key Stakeholders"] --> B["Map Social Networks"]
    B --> C["Assess Knowledge Gaps"]
    C --> D["Leverage Community Ties"]
    D --> E["Document Informal Agreements"]
    E --> F["Integrate with Formal Systems"]

Example: A Kathmandu Tailor Shop

  1. Social Networks: Owner’s brother provides fabric on credit.
  2. Knowledge: Grandfather teaches embroidery techniques.
  3. Community Ties: Local guthi group helps with bulk fabric purchases.
  4. Challenge: No formal contract for the brother’s credit → risk of default.

Solution: Use a handshake agreement (informal but culturally binding) + digital record (WhatsApp chat history) to track repayments.


7. Intrapreneurship vs. Entrepreneurship: Key Differences

Factor Intrapreneurship Entrepreneurship
Risk Low (company absorbs losses). High (personal liability).
Resources Company-provided (funding, tech, brand). Self-sourced (loans, bootstrapping).
Rewards Salary + bonuses. Profits (if successful).
Flexibility Limited by corporate policies. Full control.
Example in Nepal Ncell employee invents a USSD game. A youth starts a home-based bakery.

8. Challenges of Intrapreneurship in Nepal

  1. Corporate Culture: Many Nepali firms (e.g., traditional banks) punish failure instead of rewarding risk-taking.
  2. Lack of Support Systems: No formal "intrapreneurial incubators" like in Silicon Valley.
  3. Regulatory Uncertainty: Informal agreements (e.g., Pathao’s riders) may violate labor laws.
  4. Brain Drain: Talented intrapreneurs often leave for startups or abroad.

Solution: Companies like Nabil Bank are now offering "Intrapreneur Grants" to encourage innovation.


9. Real-World Applications: Where You See This in Nepal

Example 1: Ncell’s "Hackathons"

  • Idea: Employees compete to solve problems (e.g., "How to reduce customer complaints?").
  • Outcome: Won a hackathon for developing a chatbot for prepaid balance inquiries.
  • Impact: Reduced call-center costs by 30%.

Example 2: Daraz’s Gig Economy

  • Idea: Partner with informal delivery agents (no formal employment).
  • How It Works:
    • Riders use personal bikes/scooties.
    • Earnings via cash bonuses (no fixed salary).
  • Result: Faster delivery in Kathmandu’s traffic vs. formal couriers.

Example 3: Chaudhary Group’s "Employee Innovation Fund"

  • Program: Employees submit ideas; top 3 get NPR 500,000 funding.
  • Success Story: A sales executive’s idea to bundle insurance with Chaudhary’s retail products led to a 20% revenue boost.

10. How to Be an Intrapreneur in Nepal

Action Plan for Students:

  1. Identify a Problem: Look at inefficiencies in your workplace (e.g., slow approvals at a bank).
  2. Pitch to Management: Use the Business Model Canvas (Unit 7) to structure your idea.
  3. Leverage Informal Networks: Ask mentors (e.g., professors, senior employees) for advice.
  4. Start Small: Pilot your idea (e.g., a WhatsApp group for internal feedback).
  5. Document Success: Show metrics (e.g., "Reduced processing time by 20%").

Exam Tip: How to Score Full Marks

  1. Define Clearly:
    • "Intrapreneurship is employee-driven innovation within an existing organization, distinct from entrepreneurship due to lower risk and resource leverage."
  2. Use Nepali Examples:
    • Always tie answers to Ncell, Pathao, Daraz, or Nabil Bank.
    • Example: "Like Pathao’s informal rider network, many Nepali SMEs rely on social capital to reduce costs."
  3. Compare & Contrast:
    • Tables (like the Intrapreneurship vs. Entrepreneurship one above) earn marks.
  4. Link to Other Units:
    • Connect to Unit 7 (Business Canvas) or Unit 13 (Ecopreneurship).
      • "Informal artisan networks (Unit 9) align with sustainable business practices (Unit 13) by preserving traditional skills."
  5. Avoid Vague Statements:
    • ❌ "Informal resources are important."
    • ✅ "In Nepal, 60% of micro-enterprises rely on informal loans (World Bank, 2022), proving their critical role in resource-constrained environments."

Quick Revision Checklist

  • Can you define intrapreneurship and give 2 Nepali examples?
  • What are the 3 types of informal resources? (Social networks, knowledge, community ties.)
  • How does Pathao’s model use informal resources?
  • What’s the biggest challenge of intrapreneurship in Nepal? (Corporate culture.)
  • How would you map informal resources for a Kathmandu-based business? (Stakeholder analysis → social networks → knowledge gaps.)

Based on the TU BBA syllabus for Entrepreneurship and Business Resource Mapping (MGT237), unit 9.

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