Analyze the following case carefully and answer the questions that follow: In the year 2005, Google's former CEO, Eric Schmidt introduced a business resource management model called the '70/20/10'…

Analyze the following case carefully and answer the questions that follow:

In the year 2005, Google's former CEO, Eric Schmidt introduced a business resource management model called the '70/20/10' innovation model for the employees. Under this model, Google's employees dedicated 70 percent of their working to core business tasks, 20 percent to projects related to the core business, and 10 percent to projects which were totally unrelated to their core business. This model led to better utilization of the skills of its employees and helped the company come up with new products and technologies. The option to work 10 percent of their time on projects not related to their core business gave the employees a lot of freedom to work on any task they liked and come up with new and innovative ideas.

Even when Google came up with new products in response to competition, it strove to offer benefits that had been unimaginable till then. For instance, when the company launched Gmail, it offered users 100 times as much storage as they could get anywhere else. In August 2011, Google acquired Motorola Mobility LLC for US$ 12.5 billion in order to make its own hardware for smartphones, tablets, and other devices. Some technology companies like Apple made their own software and hardware which gave them full control over the devices made by them.

Google constantly strove to ensure that its growing size did not come in the way of its innovation driven culture. Google kept its commitment for innovation and risk at a constant level by following several policies like having a corporate mission that could guide them, constantly looking for new ideas everywhere, working for continuous innovation rather than instant perfection, proper usage of data, etc. As of August 2013, Google was chugging ahead with its future innovation plans. The top management team including Page, Brin, and Schmidt had always believed that a lot more innovation was possible than had been achieved. Commenting on future possibilities at Google, Page said, "Today, we're still just scratching the surface".

Questions: a. Examine how Google managed innovation to emerge as a leading technology company in the world. b. What are the various initiatives followed by Google that enables it to keep the innovation spirit alive in their company? c. What is the importance of innovation in fostering growth and achieving superior results? Justify based on the case. d. Do you suspect any challenges that Google may face on the innovation in the future.