Read the following case carefully and answer the questions that follow: Regal Marine, one of the US's 10 largest power boat manufacturers, achieves its mission providing luxury performance boats to…

Read the following case carefully and answer the questions that follow: Regal Marine, one of the US's 10 largest power-boat manufacturers, achieves its mission-providing luxury performance boats to customers worldwide-using the strategy of differentiation. It differentiates its products through constant innovation, unique features, and high quality. Increasing sales at the Orlando, Florida, family-owned firm suggest that the