Read the following cases carefully and answer the questions that follow: Mr. Abhinav Thapa, a business graduate from T.U. is currently searching for a suitable strategy to sustain & expand his tea…

Read the following cases carefully and answer the questions that follow: Mr. Abhinav Thapa, a business graduate from T.U. is currently searching for a suitable strategy to sustain & expand his tea processing business. He was looking for ideas for the same. To explore the market potential in the international area, Abhinav recently visited the Frankfurt International Exhibition of organic tea. He visualized that good opportunity exists for Nepalese tea outside the country. Abhinav conducted a market survey to identify the problems and prospects of tea business in view of exporting. As the survey indicates, the local demand for tea has been increasing & there is also a high demand for Nepalese tea in the international market, particularly in the Europe. Lack of uniformity in quality, use of outdated technology in tea processing, keen competition from Indian tea, unauthorized out flow of semi-processed tea to India, lack of adequate protection from the government and the like were the main problems identified by the survey, furthermore, the political instability, frequent bandas, undue pressure from different interest groups, lack of easy accessibility to bank loans, implementation of labor legislation and similar other difficulties were also the prominent issues that had adversely affected Nepal's tea industry. Nepal has liberalized its trade sector to a considerable extent. Its decision to entire the WTO and BIMSTEC also indicates that the trade will be liberalized even further in the future. Foreign tea has penetrated into the Nepalese market, creating a competitive environment in the business. This has affected most of the local tea processing units. Some of the units were closed down due to growing competition. Questions: a. What are the major problems in the tea business in Nepal? b. Identify the major components of the task and general environment of the Nepalese tea industry. c. In your opinion, what are the opportunities availed and threats posed to Nepalese tea business? d. In the context of globalization, what strategies should Abhinav adopt to remain competitive in the market?