MGT221 Business Research Methods

Business Research MethodsTU Board 2081

State the objectives of research.

2

Answer

The objectives of research can be broadly categorized into the following key areas:

Identify new problems/opportunitiesExplorationGather detailed characteristicsDescriptionAnalyze causes/effectsEstablish variable relationshipsExplanationForecast future trendsPredictionDevelop interventionsControl/InfluenceRefine existing theoriesTheoretical ContributionResearch Objectives
Hierarchical classification of research objectives based on their primary functions.
  1. Exploration: To explore and investigate new areas of knowledge where little or no information exists. This helps in identifying new problems, opportunities, or trends.

  2. Description: To describe and define the characteristics of a particular phenomenon, population, or situation. This involves gathering detailed information about the subject of study.

  3. Explanation: To explain the causes, effects, or relationships between variables. This objective seeks to understand why certain phenomena occur and how they are interconnected.

  4. Prediction: To predict future trends or outcomes based on the findings of the research. This helps in making informed decisions and planning for future actions.

  5. Control/Influence: To develop strategies or interventions that can control or influence the variables under study. This objective is often applied in applied research to solve practical problems.

  6. Theoretical Contribution: To contribute to the existing body of knowledge by developing or refining theories. This objective is crucial for advancing academic and scientific understanding.

These objectives guide researchers in designing and conducting studies that are meaningful, systematic, and purposeful.

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