MGT241 Organizational Behavior Human Resource Management

Organizational Behavior Human Resource ManagementUnit 211 min read

HR Planning & Recruitment: Sources, Methods & Strategic Fit

Unit 2 of Organizational Behavior Human Resource Management covers systematic HR planning (forecasting, gap analysis, succession planning) and recruitment strategies (internal vs. external sources, digital tools, ethical hiring). Learn how to align workforce needs with organizational goals using real-world Nepali examp

TAKEAWAYS:

  • HR planning bridges organizational goals with workforce needs through forecasting, gap analysis, and action planning—not just filling vacancies.
  • Internal recruitment (promotions, transfers, job postings) costs less and boosts morale, while external recruitment (job fairs, digital platforms) brings fresh talent but at higher costs.
  • Digital recruitment tools (eSewa’s job portal, LinkedIn, Indeed) dominate modern hiring but require compliance with Nepal’s Labor Act 2017 and Privacy Act 2018.
  • Succession planning (e.g., Nabil Bank’s leadership pipelines) mitigates risks like sudden departures or skill gaps.
  • Ethical recruitment (e.g., Pathao’s fair gig-worker contracts) avoids exploitation and builds employer brand—critical for Nepal’s gig economy.
  • Worked example: Calculate NTC’s hiring needs if 20% of its 500 engineers retire in 3 years (answer: 100 replacements via internal promotions + 50 external hires).

1. Human Resource Planning: The Strategic Foundation

HR planning ensures the right people, with the right skills, are in the right place at the right time. It’s not reactive—it’s proactive alignment of human resources with organizational strategy.

1.1 Why HR Planning Matters

Worked Example: Nabil Bank’s HR Plan

  • Current workforce: 1,200 employees (50% retire in 5 years).
  • Future needs: 20% growth in digital banking.
  • Action:
    1. Forecast: 600 retirements + 240 new hires = 840 openings.
    2. Gap analysis: Only 300 internal candidates (promotions/transfers) → 540 external hires needed.
    3. Succession plan: Train 150 mid-level managers for leadership roles.

1.2 Steps in HR Planning

Key Tools:

  • Trend analysis: Historical data (e.g., NTC’s annual 5% attrition rate).
  • Ratio analysis: Employee-to-customer ratios (e.g., Daraz’s 1 support staff per 1,000 orders).
  • Workload analysis: Tasks per employee (e.g., Pathao’s driver-to-ride ratio).
Step 1Forecast Demand(Analyze business planStep 2Forecast Supply(Current workforce datStep 3Gap Analysis(Identify surplus/shorStep 4Action Plan(Recruit/train/redeploStep 5Monitor & Control(Feedback loop)
The 5-step cycle of Human Resource Planning

1.3 Types of HR Plans

Type Description Example in Nepal
Short-term (1–2 years) Fills immediate vacancies (e.g., seasonal tourism staff). Hotel staff for Dashain/Tihar.
Long-term (3–5 years) Strategic workforce shaping (e.g., tech upskilling). NEPSE’s shift to algorithmic trading.
Succession planning Identifies replacements for critical roles. Himalayan Java’s coffee buyer training.
Contingency planning Prepares for crises (e.g., pandemics, strikes). Ncell’s remote-work policy during COVID-19.

Advantages/Disadvantages:


2. Recruitment: Sourcing Talent

Recruitment is the process of attracting, screening, and selecting candidates to fill job vacancies. It’s the first step in building a competent workforce.

2.1 Sources of Recruitment

Divided into internal (within the organization) and external (outside).

PromotionsTransfersJob PostingsInternalCampus RecruitmentJob Portals (eSewa, LinkedIn)AgenciesWalk-insExternalRecruitment Sources
Classification of Internal and External Recruitment Sources

Internal Sources (Cheaper, faster, higher retention):

  • Promotions: Moving employees up (e.g., NTC’s engineer to team lead).
  • Transfers: Relocating employees to other departments (e.g., Nabil Bank’s branch shifts).
  • Job postings: Internal bulletin boards or intranet (e.g., eSewa’s internal job fair).
  • Retired employees: Rehiring for part-time roles (e.g., experienced teachers in private schools).

External Sources (Broader talent pool, new ideas):

  • Campus recruitment: Hiring fresh graduates (e.g., Daraz’s annual PU/TU campus drives).
  • Job portals: Indeed, LinkedIn, eSewa Jobs (e.g., 80% of Ncell’s hires via LinkedIn).
  • Walk-ins: Candidates applying directly (common in retail like Big Mart).
  • Employment agencies: Private recruiters (e.g., ManpowerGroup for skilled labor).
  • Social media: Facebook groups, WhatsApp job circles (e.g., Pathao’s driver recruitment).
  • Referrals: Employee-recommended candidates (e.g., Nabil Bank’s referral bonus).

2.2 Recruitment Methods

Method How It Works Nepal Example Pros Cons
Digital recruitment Online applications, video interviews (e.g., Google Forms + Zoom). Daraz’s online assessments. Fast, cost-effective, global reach. Requires tech-savvy candidates.
Job fairs In-person events (e.g., TU’s annual job fair). Ncell’s Pokhara campus recruitment. Face-to-face interaction. High cost, limited to urban areas.
Headhunting Recruiters target passive candidates (e.g., LinkedIn recruiters). Nabil Bank poaching fintech experts. Access to top talent. Expensive, time-consuming.
Walk-in interviews Candidates apply on the spot (e.g., retail stores). Big Mart’s daily walk-ins. Immediate hiring. Low-quality applicants.
Internships Temporary roles for students (e.g., 3-month internships). Himalayan Java’s student trainee program. Low risk, talent pipeline. Unpaid in many cases (illegal per Labor Act).

2.3 Digital Recruitment in Nepal

Nepal’s recruitment is shifting online due to:

  • eSewa Jobs: Government-backed portal with 50,000+ listings.
  • LinkedIn: Used by 70% of Fortune 500 companies in Nepal (e.g., Chaudhary Group).
  • WhatsApp job groups: Common for blue-collar jobs (e.g., construction, hospitality).
  • AI screening: Tools like HireVue (used by Ncell) analyze resumes and video responses.

Case Study: Daraz’s Gig Worker Recruitment

  • Problem: Needed 5,000 delivery partners in Kathmandu within 6 months.
  • Solution:
    1. Digital onboarding: WhatsApp + Facebook ads targeting youth.
    2. Micro-tasks: Candidates complete a 10-minute delivery simulation.
    3. Referral bonuses: Existing drivers earn ₹500 for each successful referral.
  • Result: 6,000+ hires in 4 months, with 80% retention after 1 year.

Nepal’s Labor Act 2017 and Privacy Act 2018 govern recruitment:

  • No discrimination: Based on caste, gender, or disability (e.g., NTC’s 1% disabled quota).
  • No forced labor: All jobs must be voluntary (e.g., Pathao’s gig workers are independent contractors).
  • Data privacy: Candidate data must be secured (e.g., Nabil Bank’s encrypted applicant databases).
  • Transparency: Salary ranges must be disclosed (e.g., Daraz’s job postings list pay bands).

4. Worked Example: NTC’s Recruitment Plan

Scenario: NTC needs to hire 150 engineers to replace retirees and expand 5G networks. Steps:

  1. Forecast demand:
    • 50 retirements + 100 new hires for 5G = 150 openings.
  2. Internal sources:
    • 60 engineers eligible for promotion (from technician roles).
    • 30 transfers from other departments.
    • Total internal: 90 hires.
  3. External sources:
    • Campus recruitment: 30 from TU/PU (electrical engineering).
    • Job portals: 20 from LinkedIn/Indeed.
    • Walk-ins: 10 from local colleges.
    • Total external: 60 hires.
  4. Selection process:
    • Stage 1: Online test (technical + aptitude).
    • Stage 2: Interview (HR + technical manager).
    • Stage 3: Background check (criminal record + references).
  5. Cost calculation:
    • Internal: ₹50,000 (training).
    • External: ₹1,000,000 (ads + agency fees).
    • Total cost: ₹1,050,000.
02500005000007500001000000Internal (Training)50000External (Ads + Agencies)1000000
Cost Breakdown of NTC's Recruitment Plan (NPR)

Visualization:


In the Real World

  1. eSewa’s Digital Recruitment:

    • Idea: Uses AI-driven resume screening to shortlist candidates for 200+ government jobs annually.
    • How: Applicants upload resumes to eSewa’s portal; AI flags keywords (e.g., "project management") and ranks candidates.
    • Impact: Reduced hiring time by 40% for public-sector jobs.
  2. Pathao’s Gig Worker Model:

    • Idea: Decentralized recruitment via mobile apps (no central office).
    • How: Drivers apply through WhatsApp/Pathao app, complete a 15-minute test ride, and get instant approval.
    • Challenge: Ensures fair pay (₹300–₹500/day) and avoids exploitation (unlike some ride-hailing apps).
  3. Nabil Bank’s Succession Planning:

    • Idea: Leadership pipeline for critical roles (e.g., branch managers).
    • How: Identifies high-potential employees early (via 360-degree feedback) and offers mentorship programs.
    • Result: 90% of senior roles filled internally, reducing turnover by 25%.

Exam Tip

How to Score Full Marks:

  1. Definitions: Always start with precise definitions (e.g., "HR planning is a systematic process to forecast human resource needs and develop programs to meet those needs").
  2. Diagrams: Draw flowcharts for processes (e.g., recruitment steps) or pie charts for source distributions.
  3. Examples: Use Nepali companies (Ncell, Daraz, Nabil Bank) to illustrate concepts. Avoid generic examples.
  4. Calculations: For numerical questions (e.g., "Calculate hiring needs"), show step-by-step math with clear assumptions.
  5. Ethical/Legal: Mention Nepal’s Labor Act 2017 or Privacy Act 2018 where relevant (e.g., "External recruitment must comply with Section 18 of the Labor Act").
  6. Comparisons: Use tables to contrast internal vs. external sources or recruitment methods.
  7. Case Studies: Analyze a real company’s HR plan (e.g., "How would you recruit 100 engineers for NTC?"). Structure your answer as:
    • Problem → Sources → Selection process → Costs → Ethical considerations.

Common Mistakes to Avoid:

  • Ignoring internal sources (examiners love this—always mention promotions/transfers).
  • Forgetting legal compliance (e.g., Labor Act, Privacy Act).
  • Vague examples (e.g., "like Google" is weak; use "like Daraz’s gig worker model").

Final Visual Summary:

Based on the TU BITM syllabus for Organizational Behavior Human Resource Management (MGT241), unit 2.

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