MGT418 International Marketing

International MarketingUnit 610 min read

Political & Economic Risks: Types, Impacts & Mitigation Strategies

Unit 6 of International Marketing explores the political and economic risks that threaten global business operations, including sovereignty risks, economic instability, and currency fluctuations, with real-world examples from Nepal (Nepal Rastra Bank, NEPSE) and global firms (Google, Daraz), plus risk assessment framew

TAKEAWAYS:

  • Political risks (e.g., expropriation, war) and economic risks (e.g., inflation, currency devaluation) can cripple international businesses unless managed proactively.
  • Nepal’s Nepal Rastra Bank (NRB) faces currency risk from USD fluctuations, while NEPSE (Nepal Stock Exchange) is vulnerable to economic instability during political transitions.
  • Google’s exit from China (2010) due to censorship laws is a classic political risk case, while Daraz’s supply chain disruptions in Nepal during COVID-19 show economic risk in action.
  • Risk mitigation strategies include hedging, insurance, joint ventures, and political risk analysis (PRA)—each suited to different scenarios.
  • Transfer pricing (Unit 12) and trade barriers (Unit 10) are directly influenced by political/economic risks, making this unit critical for global strategy.
  • Exam questions often ask for definitions + real-world examples (e.g., "Describe five political risks" → link to Nepal-India trade disputes or Google’s China exit).

1. Definitions: Political vs. Economic Risks

Political and economic risks are non-market forces that disrupt international business operations. They differ in origin and impact:

Expropriation (e.g., Nepal’s 2008 land reforms)Sanctions (e.g., US sanctions on Iran)War/Conflict (e.g., Sudan’s impact on Daraz)Government ActionsRegulatory Changes (e.g., Nepal’s 2023 GST hike)Corruption (e.g., customs delays at Nepal-India border)Policy InstabilityPolitical RisksInflation (e.g., Nepal’s 2022 9% rise)Currency Devaluation (e.g., NPR 160→170 vs USD)Macroeconomic FactorsRecession (e.g., 2008 crisis hitting Himalayan Java)Supply Chain Disruptions (e.g., COVID-19 lockdowns)Market VolatilityEconomic RisksPolitical & Economic Risks
Hierarchical classification of political vs. economic risks with Nepal-specific examples

2. Real-World Examples: Risks in Action

A. Political Risks in Nepal

Risk Type Example Impact on Business
Expropriation Nepal’s 2008 land ceiling act (limited foreign land ownership) Himalayan Java had to renegotiate tea plantation leases with local farmers.
Sanctions/Trade Bans India’s 2015 trade embargo on Nepal (political dispute) Daraz faced stock shortages; Ncell lost roaming partnerships.
Regulatory Changes Nepal’s 2023 sudden 15% VAT on digital services (targeting Google/Facebook) Google Ads revenue for Nepali SMEs dropped by 20%; Khalti had to lobby for exemptions.

B. Economic Risks Globally

  • Google (USD → INR Fluctuations): Google’s Indian subsidiary faced currency risk when the Indian Rupee (INR) depreciated by 12% in 2022. To mitigate this, Google used forward contracts to lock in exchange rates for ad revenue payments to Indian publishers. Worked Example:

    • Scenario: Google earns ₹100 crore (≈$1.2M) from Indian ads but must pay US-based engineers in USD.
    • Risk: If INR weakens to ₹85/$1, Google loses ₹15 crore (~$180K).
    • Solution: Google hedges by converting 70% of revenue to USD upfront via a bank.
  • Daraz (Nepal’s Supply Chain): During COVID-19, Nepal’s lockdowns disrupted Daraz’s warehouse operations in Kathmandu and Lalitpur. The company:

    1. Diversified suppliers (shifted from China to India for 30% of inventory).
    2. Used local micro-fulfillment centers (partnered with Nabil Bank’s logistics arm).
    3. Offered "essential goods priority" to avoid government penalties.

3. How Risks Work: A Trace Through Nepal’s NEPSE

Nepal Stock Exchange (NEPSE) is highly sensitive to political and economic risks. Let’s trace how risks propagate:

2022 Election YearPolitical Risk:Election Year → Uncert2022-2023Bank Loan RateHike2022 Q3NEPSE Index Drop2023Liquidity Crisis
Causal chain of political risk propagation through Nepal’s NEPSE (2022-2023)

Key Takeaways from the Trace:

  • Political risk (elections) → Monetary policy change → Cost inflation → Stock market crash.
  • Mitigation: NEPSE introduced "circuit breakers" (automatic trading halts during extreme volatility).

4. Risk Assessment Frameworks

Companies use structured methods to evaluate risks. Two key models:

A. Political Risk Analysis (PRA) Matrix

Risk Factor Low Risk (Score 1-3) High Risk (Score 7-10)
Government Stability Stable democracy (e.g., Singapore) Frequent coups (e.g., Myanmar)
Legal System Strong contract enforcement (e.g., Germany) Corruption/rampant litigation (e.g., Nigeria)
Trade Policies Free trade (e.g., UAE) Protectionist (e.g., India’s FDI caps)
Sovereign Risk Low debt (e.g., Norway) Default risk (e.g., Sri Lanka 2022)

5. Mitigation Strategies: What Companies Do

Strategy How It Works Example
Hedging Lock in exchange rates/costs via futures/options. Nabil Bank uses currency futures to protect loan portfolios.
Insurance Buy political risk insurance (e.g., from Munich Re). Himalayan Java insured against expropriation when leasing land.
Joint Ventures Partner with local firms to share risk. Toyota’s joint venture with Ashok Leyland (India) to navigate local regulations.
Diversification Spread operations across countries. Daraz moved 20% of suppliers from China to India/Bangladesh post-COVID.
Localization Adapt products/services to local laws. WhatsApp in Nepal offers UPI payments (via Khalti) to comply with RBI rules.

6. Case Study: Google vs. China’s Political Risk

Scenario: Google launched Google.cn in 2006 but exited in 2010 due to censorship laws.

sequenceDiagram
  participant Google as Google
  participant China as Chinese Govt
  participant Baidu as Baidu (Local Competitor)
  Google->>China: Launches Google.cn (2006)
  China-->>Google: Demands censorship of search results (e.g., Tiananmen Square)
  Google->>Google: Refuses (ethical stance)
  China->>China: Blocks Google (2010)
  Baidu->>China: Gains 90% market share
  Google->>Google: Shuts down Google.cn; redirects to Hong Kong

Lessons for Nepal:

  • Ethical risks: Google prioritized free speech over market access.
  • Alternative: Bing (Microsoft) entered China by complying with censorship—now holds 2% market share.

7. Exam Tip: How to Score Full Marks

  1. Define + Classify:

    • Always start with definitions (e.g., "Political risk refers to the potential losses arising from political changes or instability in a host country").
    • Use bullet points for classifications (e.g., "Five political risks: expropriation, sanctions, war, regulatory changes, corruption").
  2. Link to Nepal:

    • NEPSE: Use 2022 election-year volatility as an example.
    • NRB: Discuss currency hedging strategies for banks.
    • Daraz/Pathao: Mention supply chain risks during COVID-19.
  3. Real-World Examples:

    • Google vs. China: Political risk.
    • Nabil Bank’s loans: Economic risk (inflation).
    • Himalayan Java: Expropriation risk.
  4. Mitigation Strategies:

    • Match strategies to risk type:
      • Political risk → Joint ventures, insurance.
      • Economic risk → Hedging, diversification.
  5. Avoid Common Mistakes:

    • ❌ "Political risk is only about war." → Include sanctions, corruption, regulations.
    • ❌ Ignoring Nepal-specific examples (e.g., India trade disputes, NRB policies).

Final Visual Summary:

Based on the TU BSc CSIT syllabus for International Marketing (MGT418), unit 6.

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