Business StatisticsUnit 79 min read

Probability Distributions – Discrete & Continuous, Binomial, Poisson, Normal, Applications

Unit 7 of Business Statistics explains the concept of probability distributions, distinguishes discrete and continuous types, derives key formulas for binomial, Poisson and normal models, and shows how to compute probabilities and apply them in business contexts.

Key points

  • A probability distribution assigns a probability to every possible outcome of a random variable.
  • Discrete distributions list probabilities for distinct values; continuous distributions use density functions over intervals.
  • The binomial model handles a fixed number of independent yes/no trials; the Poisson model approximates rare events in a fixed interval.
  • The normal distribution is a symmetric, bell‑shaped curve that approximates many aggregate phenomena; Z‑scores convert any normal variable to the standard normal.
  • Selecting the correct distribution depends on the nature of the data, sample size, and event rarity.

1. What is a Probability Distribution?

A probability distribution describes how the probabilities are spread over the possible values of a random variable .

  • Discrete random variable – takes countable values (e.g., number of customers arriving in an hour).
  • Continuous random variable – can take any value in an interval (e.g., daily sales amount).

The two must satisfy:

Visual: Discrete Probability Mass Function

00.040.080.130.1710.166720.166730.166740.166750.166760.1667

Visual: Continuous Probability Density Function


2. Discrete Probability Distributions

2.1 Binomial Distribution

Definition – The number of successes in independent Bernoulli trials, each with success probability .

00.090.190.280.3800.358510.377420.179230.057440.014450.0026
Probability mass function for exactly 0 to 5 defective parcels (worked example values)

  • Mean:
  • Variance:

Worked Example – Quality Control at a Daraz Warehouse

Daraz inspects 20 randomly selected parcels each day. Historical data show a 5 % defect rate ().

Question: Probability that exactly 2 parcels are defective.

Interpretation: On a typical day, Daraz can expect about 18 % chance of finding exactly two defective parcels.

2.2 Poisson Distribution

Definition – Models the number of events occurring in a fixed interval when events are rare and occur independently.

00.030.060.090.1280.093990.1127100.1181110.1066120.087130.0645
Probability of 8–13 calls/hour (worked example values)

  • = average number of events per interval (mean = variance = )

Worked Example – Call Center Arrivals (NTC)

NTC’s technical support receives on average 12 calls per hour ().

Question: Probability of receiving exactly 8 calls in the next hour.

Interpretation: Roughly a 9 % chance that the call volume will be exactly 8 in an hour, useful for staffing decisions.

Comparison Table

Feature Binomial Poisson
Type of outcome Fixed number of trials (n) Number of events in a continuous interval
Parameter(s) (mean events)
Mean & Variance
Typical use Pass/fail, defect counts, survey yes/no Call arrivals, accidents, website hits
Approximation condition When large, small → Poisson Directly applicable when events are rare

3. Continuous Probability Distributions

3.1 Normal Distribution

Definition – A continuous distribution with density

89101112131415160.20.40.60.811.21.41.6N(μ=12, σ=2)(10, 0.1994)(12, 0.1994)(14, 0.1994)
Normal distribution for Nabil Bank loan interest rates (μ=12%, σ=2%)

  • Mean () – centre of the curve.
  • Standard deviation () – spread; about 68 % of observations lie within .

Worked Example – Bank Loan Interest (Nabil Bank)

A bank reports that the annual interest rate on personal loans follows .

Question: What proportion of loans have interest rates between 10 % and 14 %?

Convert to Z‑scores:

Using the standard normal table, .

Interpretation: Approximately 68 % of personal loans fall in the 10 %–14 % interest range.

3.2 Other Continuous Distributions (Brief)

Distribution Typical Use Key Parameter(s)
Exponential Time between arrivals (e.g., Ncell data sessions) Rate
Uniform Equal probability over an interval (e.g., random sampling of price ranges) Lower , Upper
Gamma Aggregate waiting times, insurance claim sizes Shape , Scale

4. Selecting the Right Distribution

flowchart LR
    A["Identify variable type"] --> B["Discrete?"]
    B -->|"Yes"| C["Count of successes → Binomial?"]
    C -->|"Fixed n, p"| D["Use Binomial"]
    C -->|"Rare events, large n"| E["Use Poisson"]
    B -->|"No"| F["Continuous?"]
    F -->|"Symmetric bell‑shape"| G["Use Normal (or approximate)"]
    F -->|"Time between events"| H["Use Exponential"]

Guidelines

  1. Nature of data – Count vs measurement.
  2. Sample size – Small may need exact binomial; large with small → Poisson.
  3. Shape – Skewed vs symmetric; normal is appropriate when the Central Limit Theorem applies.

5. Applications in Business

  • Inventory Management (Daraz) – Poisson model predicts daily order arrivals, helping set reorder points.
  • Call Centre Staffing (NTC, Ncell) – Binomial for success/failure of call resolutions; Poisson for call volume forecasting.
  • Risk Assessment (Banks) – Normal distribution for loan interest rates, credit scores, and market returns.
  • Quality Control (Manufacturing) – Binomial for defect counts in a batch; control charts rely on normal approximation.

6. Worked Example Integrated with Real Situation

Scenario: A Nepali e‑commerce platform (Khalti) processes online payments. Historical data show an average of 30 successful transactions per hour. Management wants to know the probability that in a particular hour they will process more than 40 transactions.

Because transactions are independent and occur at a relatively constant average rate, we model them with a Poisson distribution ().

Using a calculator or software:

Business implication: Only about 5 % of hours will exceed 40 transactions, so the server capacity can be sized accordingly, with occasional scaling during peak periods.


7. Real‑World Connections

In the real world

  1. Daraz order queue – The number of orders arriving per minute follows a Poisson distribution; the probability of 5 orders in a minute helps decide how many pick‑pack staff to schedule.
  2. NTC call arrivals – Daily call volume is modeled with a binomial distribution where each incoming call is a “success” (resolved) with probability 0.85; this guides training needs.
  3. Bank loan interest rates – As shown in the example, the spread of interest rates is approximated by a normal distribution, allowing banks to price risk‑adjusted products.

IMAGE: "Daraz warehouse workers" | Workers sorting parcels at Daraz’s fulfillment centre

IMAGE: "NTC call centre" | NTC technical support agents handling customer calls

IMAGE: "bank loan documents" | Nabil Bank loan agreement showing interest rate terms


8. Summary of Formulas

Distribution PMF / PDF Mean Variance
Binomial
Poisson
Normal

Exam tip

  • Memorise the key formulas for binomial, Poisson, and normal PDFs/PMFs; the exam often asks to write them directly.
  • Identify the situation: look for keywords – “fixed number of trials” → binomial; “rare events in a time/space interval” → Poisson; “symmetrical bell‑shaped” or “average of many independent factors” → normal.
  • Use the Z‑score table efficiently: convert any normal variable to the standard normal, then read or .
  • When n is large and p is small, remember the Poisson approximation to the binomial (λ = np). Write the condition .
  • Show all steps: state the distribution, plug numbers, compute intermediate values (e.g., , ), and give the final probability to 4 decimal places. Partial credit is awarded for correct setup even if arithmetic slips.

Based on the PU BBA (PU) syllabus for Business Statistics, unit 7.

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