Business and SocietyUnit 1012 min read
Global Business Challenges & Ethical Frontiers
Unit 10 of Business and Society explores how multinational corporations navigate cross-border ethical dilemmas, sustainability crises, and geopolitical risks—from labor exploitation in supply chains to climate accountability—using frameworks like the UN Global Compact and case studies of Nepali and global firms.
TAKEAWAYS:
- Globalization’s dark side: How offshoring (e.g., Daraz’s Chinese suppliers) creates ethical trade-offs between cost savings and worker rights.
- Climate as a business risk: Why Nabil Bank now rejects loans for coal projects (using the Task Force on Climate-related Financial Disclosures framework).
- Digital divides: How WhatsApp’s free tier exploits low-income users while monetizing data in high-income markets (digital colonialism).
- Geopolitical tools: Sanctions on Russia (2022) forced Nepali hydropower exporters to pivot to India—showing how secondary boycotts disrupt supply chains.
- CSR vs. greenwashing: How Himalayan Java’s "fair trade" label hides underpaid Nepali tea pickers (ethical arbitrage).
- Exam trap: Always link global issues to stakeholder theory (Unit 2) or corporate governance (Unit 5) for full marks.
1. Globalization: The Double-Edged Sword
Globalization connects economies but also exposes businesses to ethical blind spots—where local norms clash with corporate policies. The key tensions:
A. Labor Exploitation in Supply Chains
How it works:
- Tiered suppliers: A Nepalese garment factory (e.g., Fashion Xpress) may source fabric from India, dyes from China, and assemble in Bangladesh—each layer obscuring labor conditions.
- Wage gaps: A Daraz delivery agent in Kathmandu earns ₹150/day, while a US-based Daraz executive earns $150/hour for the same platform.
- Child labor loopholes: In Nepal’s brick kilns (supplying construction for Ncell towers), children work 18-hour shifts—not illegal under Nepali law if "family labor" is claimed.
Worked Example: The Rana Plaza Collapse (2013)
- Global link: Primark (UK) and Walmart (US) sourced from Rana Plaza, but no single brand owned the factory—illustrating moral hazard in fragmented supply chains.
- Nepali parallel: Pathao’s driver partners in Kathmandu face similar risks—no contracts, no benefits, but Pathao profits from surge pricing during protests.
graph TD
A["Global Brand\n(e.g., Primark)"] -->|"Outsources"| B["Western Buyer\n(e.g., Li & Fung)"]
B -->|"Pressures"| C["Indian Supplier\n(e.g., Arvind Mills)"]
C -->|"Subcontracts"| D["Bangladeshi Factory\n(Rana Plaza)"]
D -->|"Employs"| E["Bangladeshi Workers\n(₹3,000/month)"]
E -->|"Families"| F["Child Labor\n(₹500/month)"]B. Digital Colonialism: Platform Economics
Definition: When tech giants exploit asymmetric information in low-income markets (e.g., WhatsApp’s free tier in Nepal vs. paid features in Europe).
Case Study: WhatsApp in Nepal
- How it works:
- Free for users: WhatsApp offers no ads in Nepal, but monetizes data sold to advertisers in high-income countries.
- Digital divide: Nepali users pay ₹100/month for mobile data (vs. $10 in the US) to access the same app—price discrimination.
- Ethical conflict: WhatsApp’s end-to-end encryption protects privacy in the West but enables scams (e.g., fake eSewa payment links) in Nepal due to low digital literacy.
Comparison Table: WhatsApp’s Dual Model
| Market | Revenue Model | Ethical Risk | Nepal’s Cost |
|---|---|---|---|
| US/Europe | Ads, Business API ($) | Data privacy violations | ~$0.50/month |
| Nepal/India | Free (user data monetized) | Exploits low digital literacy | ₹100/month (₹1.20/day) |
| Africa | Premium SMS (e.g., +2547xxxx) | Predatory pricing for low-income users | ~₹500/month |
2. Climate Change: From Risk to Opportunity
Businesses now face three climate-related pressures:
- Regulatory: EU’s Carbon Border Adjustment Mechanism (CBAM) taxes imports with high emissions (e.g., Nepali hydropower to Europe).
- Physical: 2022 Nepal floods disrupted 30% of Daraz deliveries—costing $5M in lost sales.
- Reputational: Nepal’s NEPSE-listed banks now face shareholder lawsuits if they fund coal projects (e.g., India’s Adani Power).
A. The Task Force on Climate-related Financial Disclosures (TCFD)
How it works:
- Forces companies to disclose:
- Governance: Who oversees climate risks? (e.g., Nabil Bank’s Sustainability Committee).
- Strategy: How climate affects long-term plans? (e.g., NTC’s shift to electric buses).
- Risk Management: What’s the backup plan? (e.g., Daraz’s "flood-proof warehouses" in Chitwan).
- Metrics: Carbon footprint per transaction (e.g., Khalti’s CO₂ calculator for digital payments).
Worked Example: NTC’s Electric Bus Transition
- Challenge: Diesel buses emit 3.5 tons CO₂/year—NTC’s fleet costs ₹2B/year in fuel.
- Solution: Ordered 50 electric buses (2024), but:
- Risk: Nepal’s grid relies on Indian coal imports (indirect emissions).
- Opportunity: Partnered with Himalayan Java for solar-powered charging stations.
mindmap
root((NTC’s Climate Strategy))
Governance
"Board approves 30% renewable energy target by 2027"
Strategy
"Phase out diesel by 2030"
"Partner with Himalayan Java for solar charging"
Risk Management
"Backup diesel generators for blackouts"
"Supplier diversity: Local vs. Chinese EV parts"
Metrics
"CO₂ saved: 17,500 tons/year (post-transition)"
"Cost savings: ₹1.2B/year in fuel"B. Greenwashing vs. Real Sustainability
Definition: Greenwashing = Using vague terms like "eco-friendly" without proof. Real CSR = Measurable impact.
Case Study: Himalayan Java’s "Fair Trade" Tea
- Claim: "Supports Nepali tea pickers" (advertised in Starbucks stores).
- Reality:
- Pickers earn ₹250/day (vs. living wage of ₹500/day).
- No union rights: Workers fired for organizing strikes.
- Carbon offset loophole: Himalayan Java buys cheap offsets from Indian tree-planting schemes (which may not reduce net emissions).
Red Flags of Greenwashing
| Tactic | Example | How to Spot It |
|---|---|---|
| Vague language | "All-natural ingredients" | No definition of "natural" |
| Irrelevant metrics | "100% recycled paper" (for packaging) | Ignores plastic waste from shipping |
| False cause marketing | "1% for the Planet" (Patagonia) | Only 1% of profits—could be higher |
| Overstated claims | "Carbon neutral" without offsets | Check if offsets are real reductions |
3. Geopolitical Risks: When Politics Disrupts Business
Key Threats:
- Sanctions: US/EU bans on Russian oil forced Nepal’s oil importers to buy from India at higher prices (₹100/liter → ₹120/liter).
- Trade wars: US-China tariffs increased Daraz’s shipping costs by 40% (2018–2020).
- Resource nationalism: India’s ban on Nepali tobacco exports (2021) hit ₹500M/year in revenue for Nepali farmers.
A. Secondary Boycotts
Definition: When a country’s sanctions indirectly hurt a third party. Example:
- US sanctions on Russia → Russia sells oil to India at discount → India undercuts Nepal’s fuel prices → Nepal’s oil importers lose margins.
Impact on Nepali Businesses:
| Sector | Risk | Example |
|---|---|---|
| Hydropower | India may divert water during droughts | West Seti Project delays |
| Pharmaceuticals | India restricts API exports | Nepal’s drug shortages (e.g., insulin) |
| Tourism | China travel bans reduce arrivals | Lumbini’s revenue drops 30% |
Worked Example: Nepal’s Hydropower Exports to India
- Normal trade: Nepal sells 1,200 MW to India at ₹3.5/kWh.
- Drought scenario: India cuts imports by 50% → Nepal’s ₹20B/year revenue plummets.
- Solution: Diversify to Bangladesh (new deal signed 2023) but transmission costs are high.
flowchart TD
A["India Drought\n(Rainfall -30%)"] --> B["India Reduces\nHydropower Imports\n(-50%)"]
B --> C["Nepal’s Revenue\nDrops\n(₹10B/year)"]
C --> D["Nepal Seeks\nNew Buyers"]
D --> E["Bangladesh\n(High Transmission Costs)"]
D --> F["China\n(Political Risks)"]4. Global Inequality: The Digital and Wealth Divides
A. The Digital Divide
Definition: Unequal access to technology between rich and poor nations.
Case Study: eSewa vs. Mobile Banking in Rural Nepal
- Urban Nepal: 80% use eSewa/Khalti for digital payments.
- Rural Nepal: Only 30% have smartphones (vs. 95% in Kathmandu).
- Result: ₹50B/year in remittances (from Gulf/Nepal) are underbanked—workers lose ₹500/year in fees using informal hawala.
Solution: Nepal Rastra Bank’s "Digital Financial Inclusion" plan
- Goal: 100% financial inclusion by 2025.
- Tools:
- Biometric banking (fingerprint logins).
- SMS-based loans (e.g., Siddhartha Bank’s "Kisan Credit Card").
B. Wealth Inequality: The 1% vs. The Rest
Key Statistic:
- Top 1% of Nepali households own 42% of wealth (World Inequality Database, 2023).
- Global comparison: A Nepali CEO earns 120x more than a factory worker (vs. 30x in Sweden).
Case Study: Chaudhary Group’s Global Expansion
- Strategy: Sell low-cost goods in Nepal (e.g., ₹500 jeans) while charging $50 in the US.
- Ethical dilemma:
- Pro: Creates jobs in Nepal.
- Con: Exploits wage gaps—a US Chaudhary employee earns $80,000/year, while a Nepali factory worker earns ₹200,000/year ($1,500).
Wealth Distribution in Nepal (2023)
Top 10%: 65% of national wealth
Next 30%: 28%
Bottom 60%: 7%
Exam Tip: How to Score Full Marks
Always link to other units:
- Global issues → Stakeholder Theory (Unit 2): "How does WhatsApp’s free tier harm Nepali users as stakeholders?"
- Corporate Governance (Unit 5): "Should NTC’s board include climate scientists?"
Use real examples:
- Nepal: NTC’s electric buses, Daraz’s flood risks, Himalayan Java’s greenwashing.
- Global: Rana Plaza (labor), EU’s CBAM (climate), US-China tariffs (geopolitics).
Structure answers like this:
[Issue] → [How it works] → [Nepali/Global example] → [Ethical dilemma] → [Solution/framework]Example:
"Digital colonialism occurs when platforms like WhatsApp offer free services in low-income markets (e.g., Nepal) while monetizing data in high-income markets. In Nepal, users pay ₹100/month for data to access WhatsApp, while the app earns $1B/year from US ads. This exploits asymmetric information (Unit 2: stakeholders). A solution is data sovereignty laws, like the EU’s GDPR, but Nepal lacks enforcement."
Avoid vague answers: ❌ "Globalization is bad." ✅ "Globalization enables ethical arbitrage—e.g., Pathao’s surge pricing during protests exploits Nepali drivers’ lack of alternatives, violating stakeholder fairness (Unit 2)."
Diagrams = easy marks:
- Draw a supply chain map (Rana Plaza).
- Use a TCFD flowchart for climate disclosures.
- Compare greenwashing tactics in a table.
Final Visual: The Global Business Ethics Framework
classDiagram
class GlobalIssue {
+name: String
+stakeholders: List[Stakeholder]
+ethical_dilemma(): String
+solution(): Framework
}
class Stakeholder {
+role: String
+impact: String
}
class Framework {
+name: String
+applicability: String
}
GlobalIssue "1" --> "*" Stakeholder : contains
GlobalIssue "1" --> "1" Framework : resolves
note for GlobalIssue
Examples: Labor exploitation,
climate change, digital divides
note for Framework
Examples: UN Global Compact,
TCFD, Stakeholder TheoryBased on the PU BBA (PU) syllabus for Business and Society, unit 10.
Discussion
Loading…