Business and SocietyUnit 1012 min read

Global Business Challenges & Ethical Frontiers

Unit 10 of Business and Society explores how multinational corporations navigate cross-border ethical dilemmas, sustainability crises, and geopolitical risks—from labor exploitation in supply chains to climate accountability—using frameworks like the UN Global Compact and case studies of Nepali and global firms.

TAKEAWAYS:

  • Globalization’s dark side: How offshoring (e.g., Daraz’s Chinese suppliers) creates ethical trade-offs between cost savings and worker rights.
  • Climate as a business risk: Why Nabil Bank now rejects loans for coal projects (using the Task Force on Climate-related Financial Disclosures framework).
  • Digital divides: How WhatsApp’s free tier exploits low-income users while monetizing data in high-income markets (digital colonialism).
  • Geopolitical tools: Sanctions on Russia (2022) forced Nepali hydropower exporters to pivot to India—showing how secondary boycotts disrupt supply chains.
  • CSR vs. greenwashing: How Himalayan Java’s "fair trade" label hides underpaid Nepali tea pickers (ethical arbitrage).
  • Exam trap: Always link global issues to stakeholder theory (Unit 2) or corporate governance (Unit 5) for full marks.

1. Globalization: The Double-Edged Sword

Globalization connects economies but also exposes businesses to ethical blind spots—where local norms clash with corporate policies. The key tensions:

A. Labor Exploitation in Supply Chains

How it works:

  1. Tiered suppliers: A Nepalese garment factory (e.g., Fashion Xpress) may source fabric from India, dyes from China, and assemble in Bangladesh—each layer obscuring labor conditions.
  2. Wage gaps: A Daraz delivery agent in Kathmandu earns ₹150/day, while a US-based Daraz executive earns $150/hour for the same platform.
  3. Child labor loopholes: In Nepal’s brick kilns (supplying construction for Ncell towers), children work 18-hour shifts—not illegal under Nepali law if "family labor" is claimed.

Worked Example: The Rana Plaza Collapse (2013)

  • Global link: Primark (UK) and Walmart (US) sourced from Rana Plaza, but no single brand owned the factory—illustrating moral hazard in fragmented supply chains.
  • Nepali parallel: Pathao’s driver partners in Kathmandu face similar risks—no contracts, no benefits, but Pathao profits from surge pricing during protests.
graph TD
    A["Global Brand\n(e.g., Primark)"] -->|"Outsources"| B["Western Buyer\n(e.g., Li & Fung)"]
    B -->|"Pressures"| C["Indian Supplier\n(e.g., Arvind Mills)"]
    C -->|"Subcontracts"| D["Bangladeshi Factory\n(Rana Plaza)"]
    D -->|"Employs"| E["Bangladeshi Workers\n(₹3,000/month)"]
    E -->|"Families"| F["Child Labor\n(₹500/month)"]

B. Digital Colonialism: Platform Economics

Definition: When tech giants exploit asymmetric information in low-income markets (e.g., WhatsApp’s free tier in Nepal vs. paid features in Europe).

Case Study: WhatsApp in Nepal

  • How it works:
    • Free for users: WhatsApp offers no ads in Nepal, but monetizes data sold to advertisers in high-income countries.
    • Digital divide: Nepali users pay ₹100/month for mobile data (vs. $10 in the US) to access the same app—price discrimination.
    • Ethical conflict: WhatsApp’s end-to-end encryption protects privacy in the West but enables scams (e.g., fake eSewa payment links) in Nepal due to low digital literacy.

Comparison Table: WhatsApp’s Dual Model

Market Revenue Model Ethical Risk Nepal’s Cost
US/Europe Ads, Business API ($) Data privacy violations ~$0.50/month
Nepal/India Free (user data monetized) Exploits low digital literacy ₹100/month (₹1.20/day)
Africa Premium SMS (e.g., +2547xxxx) Predatory pricing for low-income users ~₹500/month

2. Climate Change: From Risk to Opportunity

Businesses now face three climate-related pressures:

  1. Regulatory: EU’s Carbon Border Adjustment Mechanism (CBAM) taxes imports with high emissions (e.g., Nepali hydropower to Europe).
  2. Physical: 2022 Nepal floods disrupted 30% of Daraz deliveries—costing $5M in lost sales.
  3. Reputational: Nepal’s NEPSE-listed banks now face shareholder lawsuits if they fund coal projects (e.g., India’s Adani Power).

How it works:

  • Forces companies to disclose:
    • Governance: Who oversees climate risks? (e.g., Nabil Bank’s Sustainability Committee).
    • Strategy: How climate affects long-term plans? (e.g., NTC’s shift to electric buses).
    • Risk Management: What’s the backup plan? (e.g., Daraz’s "flood-proof warehouses" in Chitwan).
    • Metrics: Carbon footprint per transaction (e.g., Khalti’s CO₂ calculator for digital payments).

Worked Example: NTC’s Electric Bus Transition

  • Challenge: Diesel buses emit 3.5 tons CO₂/year—NTC’s fleet costs ₹2B/year in fuel.
  • Solution: Ordered 50 electric buses (2024), but:
    • Risk: Nepal’s grid relies on Indian coal imports (indirect emissions).
    • Opportunity: Partnered with Himalayan Java for solar-powered charging stations.
mindmap
  root((NTC’s Climate Strategy))
    Governance
      "Board approves 30% renewable energy target by 2027"
    Strategy
      "Phase out diesel by 2030"
      "Partner with Himalayan Java for solar charging"
    Risk Management
      "Backup diesel generators for blackouts"
      "Supplier diversity: Local vs. Chinese EV parts"
    Metrics
      "CO₂ saved: 17,500 tons/year (post-transition)"
      "Cost savings: ₹1.2B/year in fuel"

B. Greenwashing vs. Real Sustainability

Definition: Greenwashing = Using vague terms like "eco-friendly" without proof. Real CSR = Measurable impact.

Case Study: Himalayan Java’s "Fair Trade" Tea

  • Claim: "Supports Nepali tea pickers" (advertised in Starbucks stores).
  • Reality:
    • Pickers earn ₹250/day (vs. living wage of ₹500/day).
    • No union rights: Workers fired for organizing strikes.
    • Carbon offset loophole: Himalayan Java buys cheap offsets from Indian tree-planting schemes (which may not reduce net emissions).

Red Flags of Greenwashing

Tactic Example How to Spot It
Vague language "All-natural ingredients" No definition of "natural"
Irrelevant metrics "100% recycled paper" (for packaging) Ignores plastic waste from shipping
False cause marketing "1% for the Planet" (Patagonia) Only 1% of profits—could be higher
Overstated claims "Carbon neutral" without offsets Check if offsets are real reductions

3. Geopolitical Risks: When Politics Disrupts Business

Key Threats:

  1. Sanctions: US/EU bans on Russian oil forced Nepal’s oil importers to buy from India at higher prices (₹100/liter → ₹120/liter).
  2. Trade wars: US-China tariffs increased Daraz’s shipping costs by 40% (2018–2020).
  3. Resource nationalism: India’s ban on Nepali tobacco exports (2021) hit ₹500M/year in revenue for Nepali farmers.

A. Secondary Boycotts

Definition: When a country’s sanctions indirectly hurt a third party. Example:

  • US sanctions on Russia → Russia sells oil to India at discount → India undercuts Nepal’s fuel prices → Nepal’s oil importers lose margins.

Impact on Nepali Businesses:

Sector Risk Example
Hydropower India may divert water during droughts West Seti Project delays
Pharmaceuticals India restricts API exports Nepal’s drug shortages (e.g., insulin)
Tourism China travel bans reduce arrivals Lumbini’s revenue drops 30%

Worked Example: Nepal’s Hydropower Exports to India

  • Normal trade: Nepal sells 1,200 MW to India at ₹3.5/kWh.
  • Drought scenario: India cuts imports by 50% → Nepal’s ₹20B/year revenue plummets.
  • Solution: Diversify to Bangladesh (new deal signed 2023) but transmission costs are high.
flowchart TD
    A["India Drought\n(Rainfall -30%)"] --> B["India Reduces\nHydropower Imports\n(-50%)"]
    B --> C["Nepal’s Revenue\nDrops\n(₹10B/year)"]
    C --> D["Nepal Seeks\nNew Buyers"]
    D --> E["Bangladesh\n(High Transmission Costs)"]
    D --> F["China\n(Political Risks)"]

4. Global Inequality: The Digital and Wealth Divides

A. The Digital Divide

Definition: Unequal access to technology between rich and poor nations.

Case Study: eSewa vs. Mobile Banking in Rural Nepal

  • Urban Nepal: 80% use eSewa/Khalti for digital payments.
  • Rural Nepal: Only 30% have smartphones (vs. 95% in Kathmandu).
  • Result: ₹50B/year in remittances (from Gulf/Nepal) are underbanked—workers lose ₹500/year in fees using informal hawala.

Solution: Nepal Rastra Bank’s "Digital Financial Inclusion" plan

  • Goal: 100% financial inclusion by 2025.
  • Tools:
    • Biometric banking (fingerprint logins).
    • SMS-based loans (e.g., Siddhartha Bank’s "Kisan Credit Card").

B. Wealth Inequality: The 1% vs. The Rest

Key Statistic:

  • Top 1% of Nepali households own 42% of wealth (World Inequality Database, 2023).
  • Global comparison: A Nepali CEO earns 120x more than a factory worker (vs. 30x in Sweden).

Case Study: Chaudhary Group’s Global Expansion

  • Strategy: Sell low-cost goods in Nepal (e.g., ₹500 jeans) while charging $50 in the US.
  • Ethical dilemma:
    • Pro: Creates jobs in Nepal.
    • Con: Exploits wage gaps—a US Chaudhary employee earns $80,000/year, while a Nepali factory worker earns ₹200,000/year ($1,500).

Wealth Distribution in Nepal (2023)

Top 10%: 65% of national wealth
Next 30%: 28%
Bottom 60%: 7%

Exam Tip: How to Score Full Marks

  1. Always link to other units:

    • Global issues → Stakeholder Theory (Unit 2): "How does WhatsApp’s free tier harm Nepali users as stakeholders?"
    • Corporate Governance (Unit 5): "Should NTC’s board include climate scientists?"
  2. Use real examples:

    • Nepal: NTC’s electric buses, Daraz’s flood risks, Himalayan Java’s greenwashing.
    • Global: Rana Plaza (labor), EU’s CBAM (climate), US-China tariffs (geopolitics).
  3. Structure answers like this:

    [Issue] → [How it works] → [Nepali/Global example] → [Ethical dilemma] → [Solution/framework]
    

    Example:

    "Digital colonialism occurs when platforms like WhatsApp offer free services in low-income markets (e.g., Nepal) while monetizing data in high-income markets. In Nepal, users pay ₹100/month for data to access WhatsApp, while the app earns $1B/year from US ads. This exploits asymmetric information (Unit 2: stakeholders). A solution is data sovereignty laws, like the EU’s GDPR, but Nepal lacks enforcement."

  4. Avoid vague answers: ❌ "Globalization is bad." ✅ "Globalization enables ethical arbitrage—e.g., Pathao’s surge pricing during protests exploits Nepali drivers’ lack of alternatives, violating stakeholder fairness (Unit 2)."

  5. Diagrams = easy marks:

    • Draw a supply chain map (Rana Plaza).
    • Use a TCFD flowchart for climate disclosures.
    • Compare greenwashing tactics in a table.

Final Visual: The Global Business Ethics Framework

classDiagram
    class GlobalIssue {
        +name: String
        +stakeholders: List[Stakeholder]
        +ethical_dilemma(): String
        +solution(): Framework
    }
    class Stakeholder {
        +role: String
        +impact: String
    }
    class Framework {
        +name: String
        +applicability: String
    }
    GlobalIssue "1" --> "*" Stakeholder : contains
    GlobalIssue "1" --> "1" Framework : resolves
    note for GlobalIssue
        Examples: Labor exploitation,
        climate change, digital divides
    note for Framework
        Examples: UN Global Compact,
        TCFD, Stakeholder Theory

Based on the PU BBA (PU) syllabus for Business and Society, unit 10.

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