Computer Security and Control is a challenging job in E Business. Write about the best practices to face the challenges. 13. What is digital marketing? Illustrate with examples. Describe the effects…

Computer Security and Control is a challenging job in E-Business. Write about the best practices to face the challenges. 13. What is digital marketing? Illustrate with examples. Describe the effects of ebusiness technologies in marketing strategy. 14. What is E-contracting and why it is needed? Explain the types of essentials required in E-contracting system. 15. Explain Electronic payment system with short example and describe the characteristics of electronic payment system. 16. Explain the key differences between purchasing and procurement in an organizational context. Discuss the significance of each function and how they can work together to benefit the organization. 17. Develop a comprehensive E-Business Plan including business description, market analysis, technological infrastructure and digital marketing strategies. fey lof3 ¥en) Section “C” Case Analysis 18. Read the case situation given below and answer the questions that follow: Online shopping has become increasingly popular over the years due to the convenience, variety of products, and attractive discounts offered by e- commerce websites. Customer satisfaction is a crucial aspect of online shopping as it plays a significant role in the success of e-commerce businesses. It is important to understand the relationship between various factors of online shopping and consumer purchase behaviour in an online shopping context. Several elements can influence customer satisfaction such as online shopping, including website design, ease of use, product quality, pricing, payment system, delivery, customer service etc. Customers expect a seamless and hassle-free experience when shopping online, and any difficulty in the process can result in lower satisfaction levels. Customers are likely to be satisfied if they feel that they are getting value for their money and if the prices are reasonable and competitive. There are several factors that can influence repurchase intention, such as the quality of the product, customer service, pricing, brand reputation, and overall customer experience. If customers have had a positive experience with the product or service and perceive the brand to be reliable and trustworthy, they are more likely to repurchase. The identification of the key elements of customer satisfaction that are relevant includes factors such as website/ app usability, information availability, price, delivery and quality. The popularity of online shopping among Nepalese customers has increased with the cost-reduction of technology-based goods, the cost of internet services, and easy access to the internet. At the same time, the convenient modes of payment, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. In the context of Nepal, time-saving, offers, easy ordering systems, and information available at the online shopping portal, are the main reasons for the shoppers, to prefer online shopping. The quality of the product delivered to the customer seems to be the major problem in Nepalese online shopping. The delivery of the wrong product is also seen as one of the problems in online shopping in Nepal Online shopping is an emerging trend in the urban areas of Nepal. The major preference to do online shopping shows that ‘service quality’ positively correlated and negatively correlated with time-saving. At the same time, negatively correlation seems between the service expected from a ac freeeanne ir] the online shoppers and the product delivery from online shopping companies, which shows there is still need for the improvement of the service quality from the side of the online shopping companies. Another issue that should be addressed as soon as possible to flourish online shopping in Nepal is the smooth payment system. As the correlation with the expected service and the payment security seems negatively correlated, Nepalese shoppers are not confident in getting a better option than cash-on-delivery (COD) in online shopping of Nepal. Though few companies have gone forward for the digital, or electronic payment, still the shoppers are not so ready for shifting to electronic payment, as ‘product delivery’ from the online shopping companies at the time is seen a major issue. Questions:

• a) What are the opportunities and challenges for E-Commerce in Nepal? [10]
• b) How to deliver customer satisfaction through E-Commerce in Nepal? [5]
• c) What is the importance of satisfied customers for E-Business? [5] Lec free arene om] 3 of e