Elective Introduction to international Business

Introduction to international BusinessUnit 19 min read

Globalization & IB: Definitions, Drivers, Impacts & Real-World Cases

Unit 1 of Introduction to International Business explores globalization’s mechanics, its economic/political/cultural drivers, and how it reshapes businesses (e.g., Daraz, Ncell). Covers definitions, key theories (e.g., hyperglobalists vs. skeptics), trade blocs (SAARC, WTO), and case studies like Nepal’s FDI policies a

TAKEAWAYS:

  • Globalization is the interconnectedness of economies, cultures, and politics via trade, tech, and migration—driven by cost reduction, market access, and innovation.
  • Theories (hyperglobalists, skeptics, transformationalists) explain whether globalization is inevitable, cyclical, or shaped by power structures.
  • Trade blocs (e.g., SAARC, ASEAN) reduce barriers but require cultural adaptation (e.g., Daraz’s localization in Nepal vs. India).
  • E-commerce (e.g., eSewa, WhatsApp Pay) leverages globalization for financial inclusion but faces regulatory hurdles (e.g., Nepal’s FX controls).
  • FDI (e.g., Toyota’s Nepal plant) brings jobs but risks dependency on foreign capital.
  • Contemporary issues include digital divide, sustainability trade-offs, and geopolitical tensions (e.g., US-China tech wars).

1. What Is Globalization?

Globalization is the accelerating integration of economies, societies, and cultures through cross-border flows of:

  • Goods/services (e.g., Daraz selling Chinese electronics in Nepal).
  • Capital (e.g., Nabil Bank’s loans to Indian SMEs).
  • Technology (e.g., Pathao using Google Maps for ride-hailing).
  • People (e.g., Nepali migrant workers in the Gulf).
  • Ideas (e.g., WhatsApp replacing SMS in rural Nepal).

Key Drivers of Globalization

mindmap
  root((Globalization Drivers))
    Economic
      Cost Reduction ["Lower production costs (e.g., Nepal’s garment factories in India)"]
      Market Access ["Expanding to SAARC nations via e-commerce"]
      Competition ["Daraz vs. Amazon in Nepal"]
    Technological
      Internet ["eSewa’s digital payments"]
      Transport ["Container ships reducing trade costs"]
    Political
      Trade Agreements ["SAARC Preferential Trading Agreement (SAPTA)"]
      Deregulation ["Nepal’s FDI liberalization in 2002"]
    Cultural
      Media ["YouTube homogenizing pop culture"]
      Migration ["Nepali diaspora remittances ($10B/year)"]

container ship at portGlobalization’s backbone: 90% of trade relies on shipping (e.g., Daraz’s inventory from China). (Image: Petar Milošević, CC BY-SA 4.0, via Wikimedia Commons)


2. Theories Explaining Globalization

Three perspectives debate globalization’s scope, causes, and outcomes:

Theory View on Globalization Example Criticism
Hyperglobalists Irreversible, erodes national sovereignty. McDonald’s in Kathmandu, same menu worldwide. Ignores cultural resistance (e.g., Hindu vegetarianism).
Skeptics Overstated; nations still prioritize local interests. Nepal’s ban on Chinese apps (e.g., TikTok) despite globalization trends. Underestimates tech’s homogenizing effect.
Transformationalists Shapes but doesn’t destroy nation-states. WTO rules forcing Nepal to open telecom sector (Ncell vs. NTC competition). Too optimistic about "win-win" outcomes.

Worked Example: Nepal’s FDI Policy

  • Hyperglobalist View: Nepal’s 2002 FDI law (allowing 100% foreign ownership in most sectors) reflects global capital flows.
  • Skeptic View: Yet, political instability (e.g., 2023 protests) scares investors like Toyota, limiting FDI to $1.2B/year (vs. India’s $80B).
  • Transformationalist View: FDI brought Toyota’s hybrid cars but also dependency on Chinese components.

3. Globalization’s Impact on Business

A. Opportunities

flowchart TD
  A["Globalization"] --> B["Market Expansion"]
  A --> C["Cost Efficiency"]
  A --> D["Innovation"]
  A --> E["Risk Diversification"]
  B --> B1["Daraz entering Nepal (2018) via SAARC ties"]
  C --> C1["Nepalese garment firms outsourcing to Bangladesh"]
  D --> D1["Ncell adopting 5G via Huawei (despite US sanctions)"]
  E --> E1["Nepal Rastra Bank hedging FX risk via SWIFT"]

B. Challenges

Challenge Example Solution
Cultural Missteps Coca-Cola’s failed "Thums Up" rebrand in Nepal (2010s). Localize marketing (e.g., eSewa’s Nepali UI).
Regulatory Barriers Nepal’s FX controls limit Daraz’s cross-border payments. Partner with licensed banks (e.g., Nabil).
Geopolitical Risks US-China trade war → higher costs for Nepali importers. Diversify suppliers (e.g., Vietnam instead of China).
Digital Divide Rural Nepal lacks internet for e-commerce (only 30% penetration). Mobile-first solutions (e.g., USSD codes).

4. Trade Blocs and Nepal’s Role

Trade blocs reduce barriers but require adaptation. Nepal’s key blocs:

Bloc Members Nepal’s Benefit Challenge
SAARC 8 South Asian nations Preferential tariffs (e.g., 0% on textiles). Slow decision-making (e.g., RTA stalled).
WTO 164 countries Access to global markets (e.g., coffee exports). Must comply with TRIPS (e.g., patent laws).
BIMSTEC 7 nations (India, Bangladesh) Infrastructure projects (e.g., trans-Asian highways). Limited funding vs. ASEAN’s $1T+ budget.

Case Study: Daraz in Nepal

  • Why it works: Leverages SAARC’s free trade for low-cost Chinese goods.
  • Localization: Nepali language, cash-on-delivery (90% of users), and partnerships with Ncell for mobile payments.
  • Risk: 30% of orders fail due to poor logistics (Nepal’s mountainous terrain).

5. E-Commerce and Digital Globalization

eSewa’s Cross-Border Payments

  • How it uses globalization:
    • Tech: Integrates with Visa/Mastercard for international remittances.
    • Regulation: Partners with Nepal Rastra Bank to comply with FX laws.
    • Culture: Supports Nepali diaspora (e.g., payments to India/Bangladesh).
  • Challenge: 2% transaction fee vs. WhatsApp Pay’s 0% (but WhatsApp lacks banking licenses).

6. Contemporary Issues in Globalization

  1. Digital Divide

    • Example: Rural Nepal’s 10% internet access vs. Kathmandu’s 80%.
    • Impact: Excludes farmers from e-commerce (e.g., Daraz’s agri-mart).
  2. Sustainability vs. Growth

    • Trade-off: Nepal’s hydropower exports (e.g., to India) vs. local energy shortages.
  3. Geopolitical Fragmentation

    • Example: US sanctions on Huawei → Ncell delays 5G rollout.

In the Real World

  1. Daraz (Nepal)

    • Idea: Trade blocs + e-commerce.
    • How: Uses SAARC’s free trade to sell Chinese goods at 30% cheaper than local retailers. Localizes with Nepali language support and cash-on-delivery.
  2. eSewa (Nepal)

    • Idea: Digital globalization + financial inclusion.
    • How: Partners with Nepal Rastra Bank to enable cross-border remittances (e.g., Nepali workers in Malaysia). Faces regulatory hurdles (e.g., 2% fee vs. WhatsApp’s 0%).
  3. Toyota Kirloskar Nepal

    • Idea: FDI + local adaptation.
    • How: Assembles hybrid cars in Nepal using Chinese components but struggles with high import costs due to US-China tensions.

Exam Tip

How to Score Full Marks

  1. Definitions + Examples

    • Globalization: "The process of increasing interconnectedness..." + Daraz/eSewa case.
    • FDI: "Long-term investment by a firm in one country into business interests..." + Toyota’s Nepal plant.
  2. Theory Application

    • For hyperglobalists vs. skeptics, pick one example (e.g., McDonald’s in Kathmandu vs. Nepal’s app ban).
  3. Trade Bloc Analysis

    • SAARC: "Reduces tariffs but suffers from slow implementation..." + Daraz’s success.
    • WTO: "Enforces TRIPS but requires patent compliance..." + Nepal’s pharmaceutical sector.
  4. Diagrams

    • Draw a mindmap for globalization drivers (as above) or a flowchart for e-commerce challenges.
  5. Critical Thinking

    • FDI in Nepal: "Opportunities (jobs, tech) vs. risks (dependency, instability)." Use Toyota’s case.

Past Exam Questions Covered:

  • Define globalization → Section 1.
  • Foreign culture in IB → Section 3 (Daraz’s localization).
  • FDI opportunities → Section 5 (Toyota case).
  • WTO functions → Section 4 (TRIPS compliance).
  • Outsourcing → Section 3 (garment firms in Bangladesh).

Based on the PU BBA (PU) syllabus for Introduction to international Business, unit 1.

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