Fundamentals Of Marketing (MKT201) TU Board 2025 Question Paper – BBA Semester 4

Fundamentals Of Marketing TU Board 2025 question paper

21 questions · 7 with worked answersSit this paper (timed)

Tribhuvan University

Bachelor of Business Administration

Semester 4 · TU Board 2025

Course Title: Fundamentals Of Marketing (MKT201)

Full Marks: 100Pass Marks: 50Time: 3hrs

Candidates are required to give their answers in their own words as for as practicable.

Group A

Brief Answer Questions(10 × 2 = 20)

1.
State the nature of advertising.

Answer coming
2
2.
Differentiate between reactive and proactive marketing.

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2
3.
What are the areas of marketing research?

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2
4.
List out the factors influencing consumer behavior.

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2
5.
State the requirements of market segmentation.

Answer coming
2
6.
How do you price the product by applying competition-based approach?

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2
7.
How do you resolve channel conflicts?

Answer coming
2
8.
Define marketing logistics.

Answer coming
2
9.
What is brand equity?

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2
10.
Write down the components of marketing information system.

Answer comingAlso asked in 2024, 2017
2

Short Answer Questions: (Attempt any SIX Questions)(6 × 5 = 30)

11.
Differentiate between selling and marketing concept with relevant example.

Answer coming
5
12.
Elucidate the demand-based approach to pricing.

Answer coming
5
13.
Describe different types of positioning.

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5
14.
Explain the importance of pricing for the firm, in brief.

Answer coming
5
15.
Clarify the essentials of a good package.

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5
16.
Briefly explain the objectives of distribution.

Answer coming
5
17.
Describe the sales promotion tools and techniques.

Answer comingAlso asked in 2024, 2017
5

Long Answer Questions: (Attempt any THREE Questions)(3 × 10 = 30)

18.
Discuss the components of the marketing mix for products.

Answer comingAlso asked in 2024, 2018, 2017
10
19.
Elaborate on the marketing environment in Nepal.

Answer comingAlso asked in 2023, 2017
10
20.
Critically examine the new product development process.

View answerAlso asked in 2018
10
21.
Elucidate the relevance and methods of direct marketing.

Answer comingAlso asked in 2024, 2018
10

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