Business Research Methods TU Board 2024 question paper

Give the concept of management research in business decision making.

State the types of research.

What do you understand by case study?

Define the term independent variable with a suitable example.

Give an example of five-point likert scale.

Write down any two applications of Chi-square test.

Define face to face interview method.

How do you present data in tables?

Point out the methods of observation.

Provide an example of referencing of a book by using APA format.

Define type I and type II errors in statistical hypothesis testing with relevant examples.

Describe the ethical issues in business research.

Explain the advantages and disadvantages of using secondary data.

Elaborate the role of literature review in conducting a research.

Describe the paradigms of research on the basis of positivism Vs. interpretivism philosophies.

"A research problem is not solved by apparatus; it is solved in human's head". Justify this statement.

Explain different types of measurement scales.

What is scientific research? Explain the steps of scientific research process.

Define research proposal. Describe the purpose and structure of research proposal.

What is probability sampling? Explain the probability sampling techniques.

What is research design? Discuss various quantitative research designs.

Read the following case carefully and answer the questions that follow:

A research article aimed to explore the emerging use of storytelling in quantitative research fields. The focus was not on examining storytelling in research, but rather how stories are used in various ways within the social context of quantitative research environments. In-depth interviews were conducted with twenty seven professionals who had experience using storytelling in their work and their personal experiences with the subject matter were also used as a source of data according to the notion of researcher-as-instrument. This study is qualitative in nature and is guided by two supporting theoretical frameworks, the sociological perspective and narrative inquiry. A multiple case study methodology was used to gain insight about why participants decided to use stories or storytelling in a quantitative research environment that may not be traditionally open to such methods. This study also attempted to identify how storytelling can strengthen or supplement existing research, as well as what value stories can provide to the practice of research in general. Five thematic findings emerged from the data and were grouped under two headings, "Experiencing Research" and "Story Work." The themes were found to be consistent with four main theoretical functions of storytelling identified in existing scholarly literature: (a) sense-making; (b) meaning-making; (c) culture; and (d) communal function. The five thematic themes that emerged from this study and were consistent with the existing literature include: (a) social context; (b) quantitative versus qualitative; (c) think and learn in terms of stories; (d) stories tie experiences together; and (e) making sense and meaning. Recommendations were offered in the form of implications for various social contexts and topics for further research were presented as well.

Questions: a. Write down any five probable list of questions based on the given case related to the use of storytelling in quantitative research fields at the time of conducting interviews. b. Why do you think case study methodology was used in the above case? Give your opinion. c. Draw a theoretical framework with dependent, independent and moderating variables. d. Is this study qualitative in nature? Justify your answer.