Business EnglishUnit 411 min read
Reading & Analyzing Business/Opinion Essays: Structure, Critique & Application
Unit 4 of Business English teaches how to dissect business and opinion essays—identifying arguments, evaluating credibility, and constructing critical responses—using real-world examples from Nepali and global contexts, with exam-focused strategies for analysis and essay writing.
Core Concepts
1. What Are Business/Opinion Essays?
Business/opinion essays are persuasive or analytical texts that:
- Present an argument (business: profit, ethics, policy; opinion: cultural, social, or moral stance).
- Use evidence (data, examples, expert quotes) to support claims.
- Target readers (stakeholders, policymakers, or the public) to influence decisions or opinions.
Key Difference:
| Business Essays | Opinion Essays |
|---|---|
| Focus on data, trends, or policies (e.g., "Why Daraz Should Expand in Nepal"). | Focus on personal or cultural perspectives (e.g., "Is Organic Food Just a Trend?"). |
| Written by analysts, CEOs, or consultants. | Written by journalists, activists, or academics. |
| Use formal tone, graphs, and citations. | Use persuasive language, anecdotes, or rhetorical questions. |
2. Structure of a Business/Opinion Essay
All essays follow this 5-part framework (visible in past exam questions like Lahiri’s "Rice" or Tabarrok’s "The Meat Market"):
Introduction
- Hook (startling fact, quote, or question).
- Thesis statement (clear argument).
- Preview of main points.
Body Paragraphs (2–4)
- Topic sentence: Introduces the sub-argument.
- Evidence: Facts, examples, or expert opinions.
- Analysis: Explains how evidence supports the thesis.
- Transition: Links to the next paragraph.
Counterargument & Rebuttal
- Acknowledge opposing views (e.g., "Critics argue organic food is too expensive").
- Disprove them with stronger evidence (e.g., "But studies show long-term health savings").
Conclusion
- Restate thesis in new words.
- Summarize key points.
- Call to action (business) or final thought (opinion).
3. Critical Analysis Techniques
To answer exam questions like "Do you agree with Smith’s argument in ‘The Wife-Beater’?", use this 5-step method:
Step 1: Identify the Thesis
- Example: In "Why Chinese Mothers Are Superior", Amy Chua’s thesis:
"Chinese parents believe their kids owe them everything, and they’re right."
Step 2: Summarize Key Arguments
List 2–3 main points with evidence. For Chua’s essay:
- Strict discipline → Higher academic success (data from Tiger Mom’s children).
- No self-esteem praise → Builds resilience (example: Chinese kids handling failure better).
- High expectations → Cultural norm (quote: "In China, the family is the center of the universe").
Step 3: Evaluate Evidence
Ask:
- Is the evidence reliable? (e.g., Chua’s anecdotes vs. large-scale studies).
- Are there gaps? (e.g., Does discipline work for all cultures?).
- Is the tone biased? (Chua’s essay is provocative, not neutral).
Step 4: Compare to Local Context
For Nepal:
- Child-rearing in Nepal: More emphasis on respect for elders (like Chua’s "filial piety") but less on academic pressure.
- Contrast: Nepali parents may prioritize social harmony over competition (e.g., "Bideshi jana ko bachha haru pani kamal garne").
Step 5: Form Your Response
Use this template for exam answers:
"While [Author] argues [Thesis], their claim is [partially/fully] valid because [Evidence]. However, [Counterargument] weakens the argument, as seen in [Local Example]. Therefore, [Your Position]."
4. Common Essay Types in Exams
A. Argumentative Essays (Most Common)
Example Question:
"Alex Tabarrok argues doctors remove tissue from deceased patients without consent. Is this ethical?"
How to Answer:
- Agree: Transplants save lives (utilitarian ethics).
- Disagree: Violates autonomy (patients’ right to say no).
- Middle Ground: Need clear consent policies (like Nepal’s Transplantation of Human Organs Act, 2018).
Real-World Tie-In:
- Nepal’s Organ Donation: Only 12% of Nepalis register as donors (NTC data). Tabarrok’s case highlights lack of trust in systems—similar to how Khalti users hesitate to share financial data despite encryption.
B. Comparative Essays (e.g., Lahiri’s "Rice" vs. Nepali Food)
Example Question:
"Describe a food as meaningful as pulao for Jhumpa Lahiri."
Step-by-Step Answer:
- Thesis: "Dal bhat, like pulao, is the emotional and cultural backbone of Nepali identity."
- Body Paragraphs:
- Nostalgia: Lahiri links rice to childhood in Calcutta; Nepalis associate dal bhat with home-cooked meals.
- Social Rituals: Pulao is served at weddings; dal bhat is daily sustenance (unlike Lahiri’s occasional rice).
- Cultural Symbol: Pulao = festivals; dal bhat = equality (served to all classes).
- Conclusion: "While pulao is a centerpiece, dal bhat is the unspoken hero of Nepali life."
C. Opinion Essays (e.g., "Is Air Conditioning a Luxury?")
Example Question:
"Write about how air conditioning changed your life."
Structure:
- Introduction: "Moving from Kathmandu’s heat to an AC room was like stepping into a sci-fi future."
- Body:
- Productivity: No more afternoon siestas (like Lahiri’s heat-induced lethargy).
- Health: Reduced dehydration (Nepal’s 15% population suffers heat stress per WHO).
- Social Impact: AC creates class divides (rich vs. poor access).
- Conclusion: "AC is a double-edged sword—comfort vs. sustainability."
5. Grammar & Style for Critical Analysis
A. Passive Voice (Common in Business Essays)
| Active | Passive | When to Use |
|---|---|---|
| Doctors remove tissue. | Tissue is removed by doctors. | To emphasize the action (e.g., "Organs were harvested without consent."). |
| Critics disagree. | Disagreement was expressed. | To sound neutral (e.g., "Concerns were raised about the policy."). |
Exam Tip: Passive voice is preferred in formal reports (e.g., NTC’s electricity shortage analysis).
B. Conjunctions for Flow
| Purpose | Conjunction | Example |
|---|---|---|
| Cause | because, since | "Organ transplants declined because of consent laws." |
| Contrast | however, though | "AC improves health, however it increases energy costs." |
| Addition | furthermore, moreover | "Furthermore, cultural practices vary globally." |
| Time | meanwhile, whereas | "Lahiri describes rice; whereas, Nepalis revere dal bhat." |
6. Real-World Applications
In Nepali Business & Tech
eSewa & Khalti
- Idea Used: Persuasive language in their user agreements.
- How: Terms like "secure transaction" (appeals to trust) vs. "mandatory fees" (hidden costs).
- Critical Angle: Do they manipulate users with legalese?
Nepal Stock Exchange (NEPSE)
- Idea Used: Data-driven arguments in annual reports.
- Example: "NEPSE’s 2023 growth of 12% proves Nepal’s economic resilience." (But critics argue lack of liquidity weakens this claim.)
Pathao & Daraz
- Idea Used: Counterarguments in marketing.
- Example: Pathao’s ad "Faster than walking, cheaper than a taxi" rebuts traditional transport.
In Global Companies
Google’s "Don’t Be Evil" Policy
- Opinion Essay Angle: Is it genuine ethics or PR?
- Critical Analysis: Google’s AI bias cases (e.g., racist search results) contradict their slogan.
WhatsApp’s End-to-End Encryption
- Business Argument: "Privacy protects democracy." (Used in anti-surveillance campaigns).
- Counterargument: Governments (e.g., India’s IT Rules, 2021) argue it aids crime.
YouTube’s Algorithm
- Opinion Essay: "Does YouTube manipulate users?"
- Evidence: Studies show radicalization loops (e.g., "After watching one conspiracy video, users get 10 more").
7. Worked Example: Analyzing "The Meat Market"
Question: "Do you agree with Tabarrok’s argument on organ harvesting?"
Step-by-Step Answer:
Thesis: "Tabarrok’s utilitarian argument has merit, but ethical concerns outweigh practical benefits."
Agreement:
- Saves lives: 1 organ donor = 8 lives (WHO data).
- Nepal’s shortage: Only 50 kidney transplants/year (vs. 10,000 on dialysis).
Disagreement:
- Autonomy violated: Patients/families have right to refuse (like Nepal’s Hindu funeral traditions where body is sacred).
- Slippery slope: Could lead to black-market organs (already a problem in India and Pakistan).
Middle Ground:
- Solution: Opt-out systems (like UK’s organ donation law) where silence = consent.
- Nepal’s Context: Religious beliefs (e.g., Hindus cremating bodies) must be respected.
Conclusion:
"While Tabarrok’s approach maximizes transplants, Nepal’s cultural and ethical landscape demands informed consent over utilitarian gains."
Exam Tip: How to Score Full Marks
Structure > Content
- 1 mark for clear introduction/thesis.
- 3 marks for body paragraphs (topic sentence + evidence + analysis).
- 1 mark for counterargument.
Use Exam Keywords
Keyword Example Usage Valid "Chua’s argument is valid for competitive cultures." Propaganda "Organic food ads use propaganda to exploit health trends." Ethical dilemma "Tabarrok’s case presents an ethical dilemma." Cultural relativism "Child-rearing varies by cultural relativism." Avoid These Mistakes
- ❌ Summarizing only (no analysis).
- ❌ Ignoring the question (e.g., discussing pulao instead of dal bhat in Lahiri’s essay).
- ❌ Overusing quotes (exams test your analysis, not memorization).
Time Management
- 10 mins: Read + outline.
- 25 mins: Write detailed body paragraphs.
- 5 mins: Polished conclusion.
Practice Questions (Exam-Style)
Idioms & Expressions (5 marks)
- "Crunch time" → Critical deadline (e.g., "Final exams are the company’s crunch time").
Critical Analysis (10 marks)
"Gayle Rosenwald Smith argues ‘wife-beater’ shirts teach women men are violent. Do you agree?"
- Agree: Shirts glorify domestic abuse (e.g., Nepal’s gender violence stats: 1 in 3 women).
- Disagree: Fashion is apolitical (e.g., Maradona’s wife-beater = cultural symbol, not violence).
Grammar (5 marks)
- "It is high time she went to bed." (Subjunctive mood for urgency).
Final Checklist Before Submitting
- Thesis is clear and debatable.
- Evidence is specific (dates, names, stats).
- Counterargument is addressed.
- Local/global ties are relevant.
- Grammar is error-free (use passive voice where needed).
Based on the TU BBS syllabus for Business English (MGT201), unit 4.
Discussion
Loading…