microeconomics for businessTU Board 2082
Complete the following table. Graph total revenue, average revenue and marginal revenue curves. Explain the relation of total revenue and marginal revenue with price elasticity of demand. (2+3+5)…
10Complete the following table. Graph total revenue, average revenue and marginal revenue curves. Explain the relation of total revenue and marginal revenue with price elasticity of demand. (2+3+5)
| Quantity | 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 |
|---|---|---|---|---|---|---|---|---|
| Total revenue | 0 | 60 | 100 | 120 | 120 | 100 | 60 | 0 |
| Average revenue | ||||||||
| marginal revenue |
Answer
Solution to the Problem
1. Completing the Table
We are given the Total Revenue (TR) for different quantities. We need to calculate Average Revenue (AR) and Marginal Revenue (MR).
- Average Revenue (AR) is calculated as:
- Marginal Revenue (MR) is the change in Total Revenue when one additional unit is sold:
Let’s compute the values step-by-step:
| Quantity (Q) | Total Revenue (TR) | Average Revenue (AR) = TR/Q | Marginal Revenue (MR) = ΔTR/ΔQ |
|---|---|---|---|
| 0 | 0 | - | - |
| 10 | 60 | 60/10 = 6 | 60 - 0 = 60 |
| 20 | 100 | 100/20 = 5 | 100 - 60 = 40 |
| 30 | 120 | 120/30 = 4 | 120 - 100 = 20 |
| 40 | 120 | 120/40 = 3 | 120 - 120 = 0 |
| 50 | 100 | 100/50 = 2 | 100 - 120 = -20 |
| 60 | 60 | 60/60 = 1 | 60 - 100 = -40 |
| 70 | 0 | 0/70 = 0 | 0 - 60 = -60 |
2. Graphing Total Revenue (TR), Average Revenue (AR), and Marginal Revenue (MR)
We plot the following curves based on the computed values:
Observations from the Graph:
- TR increases up to Q = 30, reaches a maximum, and then declines.
- AR is a straight line (since demand is linear in this case) and slopes downward.
- MR is a straight line below AR, intersecting at Q = 30 (where MR = 0).
3. Relationship Between Total Revenue, Marginal Revenue, and Price Elasticity of Demand
The relationship between TR, MR, and Price Elasticity of Demand (PED) can be explained as follows:
(a) When MR > 0 (Elastic Demand)
- If MR is positive, selling an additional unit increases TR.
- This happens when PED > 1 (elastic demand).
- In the table, for Q = 0 to 30, MR is positive, and TR is increasing.
- Example: At Q = 20, MR = 40, meaning each additional unit increases TR by 40.
(b) When MR = 0 (Unit Elastic Demand)
- If MR = 0, TR is at its maximum.
- This occurs when PED = 1 (unit elastic demand).
- In the table, at Q = 30, MR = 0, and TR is at its peak (120).
(c) When MR < 0 (Inelastic Demand)
- If MR is negative, selling an additional unit decreases TR.
- This happens when PED < 1 (inelastic demand).
- In the table, for Q = 40 to 70, MR is negative, and TR declines.
- Example: At Q = 50, MR = -20, meaning each additional unit reduces TR by 20.
Mathematical Relationship:
The Price Elasticity of Demand (PED) can be derived from MR and AR as: But since AR = Price (P), we can simplify: However, a simpler rule is:
- If MR > 0, demand is elastic (PED > 1).
- If MR = 0, demand is unit elastic (PED = 1).
- If MR < 0, demand is inelastic (PED < 1).
4. Explanation with Real-World Implications
- Firms maximize profit where MR = MC (Marginal Cost).
- If MR > MC, the firm should increase production (since each additional unit adds more to revenue than cost).
- If MR < MC, the firm should decrease production (since each additional unit reduces profit).
- TR and MR help in pricing decisions:
- If a firm is in an elastic demand region (MR > 0), a price cut increases TR.
- If a firm is in an inelastic demand region (MR < 0), a price cut decreases TR.
- Example:
- A luxury car manufacturer (elastic demand) may lower prices to increase sales and TR.
- A necessity like salt (inelastic demand) may increase prices without losing many customers.
5. Summary of Key Relationships
| Condition | MR | TR Behavior | PED | Firm’s Decision |
|---|---|---|---|---|
| Elastic Demand | MR > 0 | TR is increasing | PED > 1 | Increase output to maximize profit |
| Unit Elastic Demand | MR = 0 | TR is at maximum | PED = 1 | No change in output (optimal point) |
| Inelastic Demand | MR < 0 | TR is decreasing | PED < 1 | Decrease output to avoid losses |
Discussion
Loading…