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Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

National Examinations Board (+2)

Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
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Elective fundamentals of advertising

fundamentals of advertising chapter guide

Chapter guide for fundamentals of advertising. Chapter names and their order in your textbook or official syllabus may differ slightly.

TU BBS Year 4. 8 units over 50 teaching hours, 3 credit hours. Each bar shows the unit’s share of teaching time.

  1. Unit 1Introduction to Advertising: Concept, Nature, and Role6 hrs · note
  2. Unit 2Advertising Appeals and Message Design8 hrs · note
  3. Unit 3Advertising Copy and Visualization6 hrs · note
  4. Unit 4Media Planning and Research8 hrs · note
  5. Unit 5Advertising Effectiveness and Budgeting6 hrs · note
  6. Unit 6Advertising Agencies and Key Players6 hrs · note
  7. Unit 7Marketing Communication and Advertising Strategies6 hrs · note
  8. Unit 8Functions of Advertising Manager and Practical Applications4 hrs · note