RCH201 Business Research Methods
Business Research Methods notes
10 chapter notes, in syllabus order. Each starts with the key points.
Unit 1
Business Research: Definitions, Types & ImportanceUnit 1 of Business Research Methods introduces the core concepts of business research, its types (exploratory, descriptive, explanatory), importance in decision-making, and ethical considerations. Learn how research drives business success through structured inquiry.8 min readUnit 2
Research Process & Problem Formulation: Steps, Types & ToolsUnit 2 of Business Research Methods explores the systematic approach to identifying research problems, defining objectives, and structuring the research process—critical skills for solving real-world business challenges like optimizing eSewa transaction flows or analyzing Daraz customer complaints.14 min readUnit 3
Research Design: Types, Models & ApplicationsUnit 3 of Business Research Methods explores the core concepts of research design, including exploratory, descriptive, and causal designs, along with experimental and non-experimental approaches. It covers key models (e.g., cross-sectional vs. longitudinal), their applications, and how to select the right design for a 12 min readUnit 4
Measurement & Scaling: Types, Levels & ApplicationsUnit 4 of Business Research Methods covers how to quantify business variables—defining measurement scales (nominal, ordinal, interval, ratio), their properties, and real-world applications in data collection, analysis, and decision-making. Learn with Nepali examples (e.g., NEPSE stock prices, Daraz customer ratings) an11 min readUnit 5
Sampling Design: Types, Methods & Applications in Business ResearchUnit 5 of Business Research Methods explores how to select representative samples for research, covering probability vs. non-probability methods, sampling techniques, and real-world applications in Nepali and global businesses like eSewa, Daraz, and Nabil Bank.15 min readUnit 6
Data Collection Methods: Techniques, Tools & ApplicationsUnit 6 of Business Research Methods explores primary and secondary data collection techniques, their tools (surveys, interviews, observations), ethical considerations, and real-world applications in Nepali and global businesses like eSewa, Daraz, and Nabil Bank.13 min readUnit 7
Questionnaire Design: Types, Principles & Best PracticesUnit 7 of Business Research Methods explores how to craft effective questionnaires for data collection, covering types (structured/unstructured), design principles, question formats, and common pitfalls—with real-world examples from Nepali apps like eSewa and global brands like Google.17 min readUnit 8
Data Processing & Analysis: Cleaning, Coding, Tabulation, Analysis & InterpretationUnit 8 of Business Research Methods covers transforming raw data into meaningful insights through cleaning, coding, tabulation, statistical analysis, and interpretation—essential for drawing valid conclusions in business research.12 min readUnit 9
Hypothesis Testing: Types, Steps, and Statistical ToolsUnit 9 of Business Research Methods explores hypothesis testing—how to formulate, test, and interpret hypotheses using statistical tools, significance levels, and decision rules. Learn about null/alternative hypotheses, test statistics, p-values, and real-world applications in business decisions.16 min readUnit 10
Research Report Writing: Structure, Style & PresentationUnit 10 of Business Research Methods covers the art and science of writing a professional research report—from logical structure and ethical standards to formatting, visuals, and persuasive writing techniques. Learn how to organize findings, cite sources, and present data effectively for academic and industry audiences16 min read