IT247 E-Commerce and Internet Marketing

E-Commerce and Internet Marketing chapter guide

Chapter guide for E-Commerce and Internet Marketing. Chapter names and their order in your textbook or official syllabus may differ slightly.

TU BITM Semester 7. 10 units, 3 credit hours. Each bar shows the unit’s share of teaching time.

  1. Unit 1Introduction to E-Commerce · note
  2. Unit 2E-Commerce Business Models · note
  3. Unit 3E-Commerce Infrastructure · note
  4. Unit 4Online Payment Systems · note
  5. Unit 5E-Commerce Security · note
  6. Unit 6Internet Marketing Fundamentals · note
  7. Unit 7Search Engine Optimization and Marketing · note
  8. Unit 8Social Media and Content Marketing · note
  9. Unit 9Email and Mobile Marketing · note
  10. Unit 10Legal and Ethical Issues in E-Commerce · note