Tribhuvan University
Bachelor of Travel and Tourism Management
Semester 4 · TU Board 2022
Course Title: Destination Development Management (TTM344)
Full Marks: 60Pass Marks: 30Time: 3 Hrs
Candidates are required to give their answers in their own words as for as practicable.
Group A
Brief Answer Questions(10 × 1 = 10)
- 1.1
Mention the process of new product development.
- 2.1
List the levels of a tourism planning.
- 3.1
Define tourism potential.
- 4.1
What are the components of destination image?
- 5.1
Define destination image.
- 6.1
List the key factor for success of destination branding.
- 7.1
What do you mean by triad elicitation?
- 8.1
List the roles of Destination Management Organization (DMO).
- 9.1
Show the VICE Model used for sustainable tourism development framework.
- 10.1
What are the six A's Framework for tourism destinations?
Group B
Short Answer Questions(6 × 5 = 30)
- 11.5
Discuss the various strategies in sustainable tourism development.
- 12.5
What are the steps involved in destination selection process and explain the values of tourism?
- 13.5
"In pursuit of winning brand identities, tourism destinations are faced with a range of challenges." Explain the statement.
- 14.5
Why it is essential to have demand and supply match in tourism planning?
- 15.5
What is product strategy? Why is it essential to focus product strategy in tourist destination?
- 16.5
How the theory of tourism product life cycle has the potential to be put into practice while planning for tourist destinations.
Group C
Comprehensive Answer Questions(2 × 10 = 20)
- 17.10
"Effective planning, research, customer understanding is fundamental requirement for marketing communication strategies". Explain in the context of destination promotion.
- 18.10
"Naturally Nepal, Once is not enough!" In light of this statement explain the importance of destination development and management.
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