Tribhuvan University
Bachelor of Travel and Tourism Management
Semester 5 · TU Board 2026
Course Title: Ecommerce For Tourism Hospitality (BHM301)
Full Marks: 60Pass Marks: 30Time: 3 Hrs
Candidates are required to give their answers in their own words as for as practicable.
Group A
Brief Answer Questions(10 × 1 = 10)
- 1.1
Define e-commerce in the context of hotel management.
- 2.1
What is a direct booking system?
- 3.1
Name one advantage of third-party booking platforms.
- 4.1
What does SEO stand for?
- 5.1
What is PPC advertising?
- 6.1
Mention one benefit of social media marketing for hotels.
- 7.1
What is online fraud?
- 8.1
Define mobile optimization.
- 9.1
What is a chatbot?
- 10.1
Name one emerging technology used in hotel e-commerce.
Group B
Short Answer Questions: (Attempt any SIX Questions)(6 × 5 = 30)
- 11.5
Explain the challenges and benefits of an online reservation system in the hotel industry.
- 12.5
Differentiate between direct booking systems and third-party booking platforms.
- 13.5
Describe the components of an effective online booking system.
- 14.5
Explain the role of E-mail marketing campaign for effective promotion.
- 15.5
Explain the importance of data protection and privacy in hotel e-commerce.
- 16.5
Describe the features and benefits of a hotel mobile application.
- 17.5
Analyze emerging trends in hotel e-commerce.
Group C
Comprehensive Answer Questions: (Attempt any TWO Questions)(2 × 10 = 20)
- 18.10
Discuss the evolution of e-commerce in the hospitality industry and analyze its benefits and challenges for hotels.
- 19.10
Explain various digital marketing strategies for hotels and elaborate its advantages and limitations.
- 20.10
Discuss the importance of e-commerce security in hotels and explain measures to prevent online fraud and protect guest data.
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