Mass CommunicationUnit 410 min read
Interview Techniques: Types, Skills, Ethics & NEB Exam Focus
Unit 4 of Mass Communication teaches how to conduct interviews—from structured to unstructured types, key skills like listening and questioning, ethical rules, and practical tips for NEB exams with solved examples and past-paper questions.
TAKEAWAYS:
- Types of interviews (structured, unstructured, semi-structured) differ in flexibility and purpose—know when to use each.
- Key skills like active listening, open-ended questions, and body language make or break an interview.
- Ethics matter: honesty, consent, and avoiding bias are non-negotiable in journalism.
- Preparation is critical: research your subject, plan questions, and anticipate follow-ups.
- NEB loves examples: practice writing interview questions and analyzing ethical dilemmas.
- Tech tools: digital interviews require extra attention to audio/video quality and online etiquette.
What is an Interview?
An interview is a two-way conversation between a journalist (or interviewer) and a source (or interviewee) to gather information, opinions, or stories. It is a core tool in journalism for:
- Collecting firsthand information (e.g., eyewitness accounts).
- Humanizing news by giving voices to people.
- Verifying facts before publishing.
Types of Interviews
Not all interviews are the same! The type depends on the purpose, flexibility, and structure. Here’s how they differ:
mindmap
root((Types of Interviews))
Structured
"Fixed questions, same order"
"Used in surveys or formal settings"
"Example: Political candidate Q&A"
Unstructured
"No fixed questions, flows naturally"
"Used for deep insights (e.g., human-interest stories)"
"Example: Talking to a war survivor"
Semi-Structured
"Mix of fixed + open-ended questions"
"Most common in journalism"
"Example: Investigative reporting"| Type | Structure | Best For | Example | Pros | Cons |
|---|---|---|---|---|---|
| Structured | Fixed questions, same order | Surveys, formal statements | Election candidate interview | Easy to compare responses | Less depth, feels rigid |
| Unstructured | No fixed questions | Exploratory stories, deep insights | Interviewing a Nobel laureate | Flexible, builds rapport | Hard to replicate, time-consuming |
| Semi-Structured | Mix of fixed + open-ended | News stories, features | Interviewing a local farmer | Balances depth and focus | Requires skill to guide conversation |
Key Skills for Effective Interviews
A great interview isn’t just about asking questions—it’s about listening, building trust, and extracting useful information. Here’s what you need:
1. Preparation
- Research your subject: Know their background, recent work, or views.
- Plan questions: Start with easy questions (warm-up), then move to harder ones.
- Anticipate answers: Think about follow-up questions.
2. Questioning Techniques
Asking the right questions makes or breaks your interview. Avoid:
- Leading questions (e.g., “Don’t you think the government failed?”).
- Closed questions (e.g., “Was the meeting good?” → Yes/No only). Use instead:
- Open-ended questions (e.g., “How did you feel about the meeting?”).
- Probing questions (e.g., “Can you give an example?”).
Example: ❌ “Did you like the new policy?” (Closed) ✅ “What are your thoughts on the new policy?” (Open-ended)
3. Active Listening
- Nod, smile, and use verbal cues (“I see,” “Tell me more”).
- Avoid interrupting—let them finish before responding.
- Take notes (but don’t stare at them!).
4. Body Language
- Eye contact: Shows engagement.
- Posture: Sit upright, don’t cross arms.
- Smile: Makes the interviewee comfortable.
5. Handling Difficult Situations
- If they refuse to answer: Politely say, “I understand, but can you tell me why?”
- If they go off-topic: Gently steer back: “That’s interesting, but let’s return to…”
- If they lie or exaggerate: Stay calm, ask for evidence (“Can you show me the document?”).
Ethical Considerations in Interviews
Journalism has rules to protect people and maintain trust. Key ethics:
- Consent: Always ask permission to record or quote someone.
- Accuracy: Don’t misrepresent their words.
- Fairness: Give them a chance to respond to criticism.
- Privacy: Avoid sensitive personal details unless necessary.
- Conflict of Interest: Don’t let personal relationships bias your reporting.
Example of Ethical Dilemma: You interview a doctor about a medical scandal. They ask you not to name them. What do you do? ✅ Solution: Explain why anonymity isn’t possible (public interest > privacy). If they refuse, find another source.
Interview Process Step-by-Step
Here’s how a semi-structured interview (most common in journalism) works:
Step-by-Step Breakdown:
- Preparation: Research, plan questions, check equipment.
- Greeting: Introduce yourself, explain the purpose, ask for consent to record.
- Warm-up: Start with easy questions to build comfort.
- Main Questions: Ask your key questions (open-ended).
- Probing: Dig deeper (“Why did you say that?”).
- Wrap-up: Summarize key points, thank them.
- Review: Check notes for accuracy before writing the story.
Digital vs. Traditional Interviews
With technology, interviews can now be in-person, phone, or online. Here’s how they differ:
| Aspect | Traditional (In-person) | Digital (Phone/Video) |
|---|---|---|
| Setup | Face-to-face, notepad | Phone, Zoom, Skype |
| Body Language | Easy to read cues | Harder (only voice/face) |
| Equipment | Pen, recorder | Microphone, stable internet |
| Ethics | Same, but record consent is critical | Extra: Check background noise, lighting |
| Best For | Local stories, visual details | Remote sources, speed |
Tip for Digital Interviews:
- Test tech beforehand (sound, camera, internet).
- Use a quiet space (no background noise).
- Send questions in advance (helps nervous interviewees).
Writing Interview-Based Stories
After the interview, you must turn answers into a story. Steps:
- Transcribe: Write down exact words (use quotes).
- Organize: Group answers by theme.
- Quote wisely: Use short, punchy quotes (1-2 sentences max).
- Attribute properly: Always say “X said…” or “According to Y…”.
Example: ❌ “The doctor said the hospital was bad.” (Weak) ✅ “‘The hospital was understaffed,’ said Dr. Sharma, who worked there for 10 years.” (Strong)
NEB Exam Focus: What to Expect
The NEB exam tests theory + practical skills. Expect:
- Short Questions: Define interview types, ethical rules.
- Long Questions: Write interview questions for a given scenario.
- Scenario-Based: “How would you handle an interviewee who refuses to answer?”
- Ethical Dilemmas: “Is it okay to use a minor’s name in a story?”
Solved Example (NEB-Style)
Question: “Write 5 interview questions you would ask a local farmer about climate change.” Answer:
- “How has climate change affected your crops in the last 5 years?” (Open-ended)
- “What specific challenges have you faced due to unpredictable weather?” (Probing)
- “Have you tried any new farming techniques to adapt? If so, what?” (Solution-focused)
- “Do you think the government’s policies help farmers like you? Why or why not?” (Critical)
- “What message would you give to young farmers about climate-smart agriculture?” (Forward-looking)
Practice Questions (NEB Board Style)
- Define: What is a semi-structured interview? Give one example.
- Compare: How does a structured interview differ from an unstructured one?
- Scenario: You’re interviewing a politician who avoids answering. What do you do?
- Ethics: Is it ethical to use a fake name for a whistleblower? Justify.
- Write: Draft 3 interview questions for a humanitarian worker in Nepal.
Exam Tips
✅ Memorize the 3 interview types (structured, unstructured, semi-structured). ✅ Practice writing questions—NEB loves real-life examples. ✅ Ethics is key: Always mention consent, accuracy, and fairness in answers. ✅ For long questions, use the step-by-step interview process (prep → greet → questions → wrap-up). ✅ Use quotes in answers—it shows you understand journalistic writing.
Final Thought: An interview is like a conversation with a purpose. The better you listen, prepare, and ask, the stronger your story will be. Now go practice! 🎤✍️
Based on the NEB +2 Humanities syllabus for Mass Communication (MC), unit 4.
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