MC Mass Communication

Mass CommunicationUnit 410 min read

Interview Techniques: Types, Skills, Ethics & NEB Exam Focus

Unit 4 of Mass Communication teaches how to conduct interviews—from structured to unstructured types, key skills like listening and questioning, ethical rules, and practical tips for NEB exams with solved examples and past-paper questions.

TAKEAWAYS:

  • Types of interviews (structured, unstructured, semi-structured) differ in flexibility and purpose—know when to use each.
  • Key skills like active listening, open-ended questions, and body language make or break an interview.
  • Ethics matter: honesty, consent, and avoiding bias are non-negotiable in journalism.
  • Preparation is critical: research your subject, plan questions, and anticipate follow-ups.
  • NEB loves examples: practice writing interview questions and analyzing ethical dilemmas.
  • Tech tools: digital interviews require extra attention to audio/video quality and online etiquette.

What is an Interview?

An interview is a two-way conversation between a journalist (or interviewer) and a source (or interviewee) to gather information, opinions, or stories. It is a core tool in journalism for:

  • Collecting firsthand information (e.g., eyewitness accounts).
  • Humanizing news by giving voices to people.
  • Verifying facts before publishing.

Types of Interviews

Not all interviews are the same! The type depends on the purpose, flexibility, and structure. Here’s how they differ:

mindmap
  root((Types of Interviews))
    Structured
      "Fixed questions, same order"
      "Used in surveys or formal settings"
      "Example: Political candidate Q&A"
    Unstructured
      "No fixed questions, flows naturally"
      "Used for deep insights (e.g., human-interest stories)"
      "Example: Talking to a war survivor"
    Semi-Structured
      "Mix of fixed + open-ended questions"
      "Most common in journalism"
      "Example: Investigative reporting"
Type Structure Best For Example Pros Cons
Structured Fixed questions, same order Surveys, formal statements Election candidate interview Easy to compare responses Less depth, feels rigid
Unstructured No fixed questions Exploratory stories, deep insights Interviewing a Nobel laureate Flexible, builds rapport Hard to replicate, time-consuming
Semi-Structured Mix of fixed + open-ended News stories, features Interviewing a local farmer Balances depth and focus Requires skill to guide conversation

Key Skills for Effective Interviews

A great interview isn’t just about asking questions—it’s about listening, building trust, and extracting useful information. Here’s what you need:

1. Preparation

  • Research your subject: Know their background, recent work, or views.
  • Plan questions: Start with easy questions (warm-up), then move to harder ones.
  • Anticipate answers: Think about follow-up questions.

2. Questioning Techniques

Asking the right questions makes or breaks your interview. Avoid:

  • Leading questions (e.g., “Don’t you think the government failed?”).
  • Closed questions (e.g., “Was the meeting good?” → Yes/No only). Use instead:
  • Open-ended questions (e.g., “How did you feel about the meeting?”).
  • Probing questions (e.g., “Can you give an example?”).

Example: ❌ “Did you like the new policy?” (Closed) ✅ “What are your thoughts on the new policy?” (Open-ended)

3. Active Listening

  • Nod, smile, and use verbal cues (“I see,” “Tell me more”).
  • Avoid interrupting—let them finish before responding.
  • Take notes (but don’t stare at them!).

4. Body Language

  • Eye contact: Shows engagement.
  • Posture: Sit upright, don’t cross arms.
  • Smile: Makes the interviewee comfortable.

5. Handling Difficult Situations

  • If they refuse to answer: Politely say, “I understand, but can you tell me why?”
  • If they go off-topic: Gently steer back: “That’s interesting, but let’s return to…”
  • If they lie or exaggerate: Stay calm, ask for evidence (“Can you show me the document?”).

Ethical Considerations in Interviews

Journalism has rules to protect people and maintain trust. Key ethics:

  1. Consent: Always ask permission to record or quote someone.
  2. Accuracy: Don’t misrepresent their words.
  3. Fairness: Give them a chance to respond to criticism.
  4. Privacy: Avoid sensitive personal details unless necessary.
  5. Conflict of Interest: Don’t let personal relationships bias your reporting.
Verify facts before publishingAvoid misleading quotesAccuracyGive all sides equal opportunityDisclose conflicts of interestFairnessObtain informed consentAnonymize sensitive dataPrivacyEthical Principles
Hierarchy of ethical considerations in journalism interviews (NEB-aligned)

Example of Ethical Dilemma: You interview a doctor about a medical scandal. They ask you not to name them. What do you do? ✅ Solution: Explain why anonymity isn’t possible (public interest > privacy). If they refuse, find another source.


Interview Process Step-by-Step

Here’s how a semi-structured interview (most common in journalism) works:

PreparationResearch topic,draft key questions, cGreetingIntroduceyourself, explain purpWarm-upAsk 2-3 easyquestions to build rapMain QuestionsAsk 5-7 open-endedquestions + probe for Wrap-upSummarize keypoints, thank intervieReviewVerify notes foraccuracy, transcribe i
Step-by-step timeline of a semi-structured interview (with journalistic best practices)

Step-by-Step Breakdown:

  1. Preparation: Research, plan questions, check equipment.
  2. Greeting: Introduce yourself, explain the purpose, ask for consent to record.
  3. Warm-up: Start with easy questions to build comfort.
  4. Main Questions: Ask your key questions (open-ended).
  5. Probing: Dig deeper (“Why did you say that?”).
  6. Wrap-up: Summarize key points, thank them.
  7. Review: Check notes for accuracy before writing the story.

Digital vs. Traditional Interviews

With technology, interviews can now be in-person, phone, or online. Here’s how they differ:

021.2542.563.7585Traditional (Face-to-Face)75Digital (Zoom/Email)60Hybrid85
Student preferences for interview methods in Nepal (hypothetical NEB survey data, %)
Aspect Traditional (In-person) Digital (Phone/Video)
Setup Face-to-face, notepad Phone, Zoom, Skype
Body Language Easy to read cues Harder (only voice/face)
Equipment Pen, recorder Microphone, stable internet
Ethics Same, but record consent is critical Extra: Check background noise, lighting
Best For Local stories, visual details Remote sources, speed

Tip for Digital Interviews:

  • Test tech beforehand (sound, camera, internet).
  • Use a quiet space (no background noise).
  • Send questions in advance (helps nervous interviewees).

Writing Interview-Based Stories

After the interview, you must turn answers into a story. Steps:

  1. Transcribe: Write down exact words (use quotes).
  2. Organize: Group answers by theme.
  3. Quote wisely: Use short, punchy quotes (1-2 sentences max).
  4. Attribute properly: Always say “X said…” or “According to Y…”.

Example: ❌ “The doctor said the hospital was bad.” (Weak) ✅ “‘The hospital was understaffed,’ said Dr. Sharma, who worked there for 10 years.” (Strong)


NEB Exam Focus: What to Expect

The NEB exam tests theory + practical skills. Expect:

  1. Short Questions: Define interview types, ethical rules.
  2. Long Questions: Write interview questions for a given scenario.
  3. Scenario-Based: “How would you handle an interviewee who refuses to answer?”
  4. Ethical Dilemmas: “Is it okay to use a minor’s name in a story?”

Solved Example (NEB-Style)

Question: “Write 5 interview questions you would ask a local farmer about climate change.” Answer:

  1. “How has climate change affected your crops in the last 5 years?” (Open-ended)
  2. “What specific challenges have you faced due to unpredictable weather?” (Probing)
  3. “Have you tried any new farming techniques to adapt? If so, what?” (Solution-focused)
  4. “Do you think the government’s policies help farmers like you? Why or why not?” (Critical)
  5. “What message would you give to young farmers about climate-smart agriculture?” (Forward-looking)

Practice Questions (NEB Board Style)

  1. Define: What is a semi-structured interview? Give one example.
  2. Compare: How does a structured interview differ from an unstructured one?
  3. Scenario: You’re interviewing a politician who avoids answering. What do you do?
  4. Ethics: Is it ethical to use a fake name for a whistleblower? Justify.
  5. Write: Draft 3 interview questions for a humanitarian worker in Nepal.

Exam Tips

✅ Memorize the 3 interview types (structured, unstructured, semi-structured). ✅ Practice writing questions—NEB loves real-life examples. ✅ Ethics is key: Always mention consent, accuracy, and fairness in answers. ✅ For long questions, use the step-by-step interview process (prep → greet → questions → wrap-up). ✅ Use quotes in answers—it shows you understand journalistic writing.


Final Thought: An interview is like a conversation with a purpose. The better you listen, prepare, and ask, the stronger your story will be. Now go practice! 🎤✍️

Based on the NEB +2 Humanities syllabus for Mass Communication (MC), unit 4.

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