Why is primary data preferred over secondary data in research work ? Mention any one reason.

Model Answer

Primary data is preferred over secondary data in research work because it is specifically collected for the particular research objective, ensuring high relevance and accuracy. Unlike secondary data, which is often general, outdated, or collected by others for different purposes, primary data allows the researcher to design the collection method (such as surveys or interviews) to precisely address their specific research questions. This direct control over data collection minimizes bias and ensures the information is current and tailored to the study's unique requirements, leading to more reliable and valid conclusions.