Tribhuvan University
Bachelor of Business Administration
Semester 6 · TU Board 2025
Course Title: E Commerce (IT204)
Full Marks: 60Pass Marks: 30Time: 3 Hrs
Candidates are required to give their answers in their own words as for as practicable.
Group A
Brief Answer Questions(10 × 1 = 10)
- 1.1
List any two unique features of e-commerce.
Answer comingAlso asked in 2025, Model question
- 2.1
Define community provider in B2C arena.
- 3.1
What is packet switching?
- 4.1
What is internet protocol?
- 5.1
Define security threat.
- 6.1
List any two tools of online marketing.
- 7.1
What is the advantage of location based marketing?
Answer comingAlso asked in 2025, Model question
- 8.1
Define English Auction.
- 9.1
What is B2B e-commerce marketplace.
Answer comingAlso asked in Model question
- 10.1
Define collaborative commerce.
Answer comingAlso asked in Model question
Group B
Short Answer Questions:(Attempt any FIVE Questions)(5 × 3 = 15)
- 11.3
Write any three advantages of E-commerce over traditional commerce.
- 12.3
Explain B2C business model.
Answer comingAlso asked in 2025, Model question
- 13.3
Explain the three major phases of evolution of internet.
- 14.3
What is mobile marketing? Write any two advantages of mobile marketing.
- 15.3
Discuss any three digital marketing strategies.
- 16.3
Explain any three technology solution for E-Commerce Security.
Group C
Long Answer Questions:(Attempt any THREE Questions)(3 × 5 = 15)
- 17.5
Explain any five key trends in supply chain management.
- 18.5
Discuss the importance of any five web services in E-Commerce.
- 19.5
Explain the impact of E-Commerce on industry structure.
Answer comingAlso asked in Model question
- 20.5
How the advancement in e-payment system have become the fueling factor for E-Commerce? Explain with example.
Group D
- 21.
Read the following scenario and answer the question given below:
SmartKart Nepal, a rapidly expanding online retail platform, entered the digital marketplace to enhance customer convenience and reduce operational costs. Leveraging the unique features of e-commerce such as global reach, personalization, interactivity, and universal standards, the company established multiple e-commerce models including B2C, B2B, and C2C. These models helped SmartKart diversify its service offerings, expand its customer base, and remain competitive in an increasingly digital economy.
With rapid growth, SmartKart encountered several security challenges including phishing attempts, data breaches, and fraudulent payment activities. To mitigate these threats, the company implemented technology solutions such as SSL encryption, firewalls, intrusion detection systems, and secure payment gateways. Additionally, SmartKart adopted management policies focusing on strong authentication, strict access control, employee training, and compliance with relevant public laws on cyber security and e-commerce transactions.
SmartKart also invested heavily in e-commerce marketing and advertising strategies to boost customer engagement. The company used search engine optimization (SEO), pay-per-click ads, social media campaigns, and influencer partnerships to reach targeted audiences. Through analytics tools and marketing automation systems, SmartKart studied consumer online behavior such as browsing patterns, purchase frequency, and response to advertisements to evaluate the costs and benefits of various marketing initiatives.
Recognizing the rising influence of mobile and location-based technologies, SmartKart launched a feature-rich mobile app supporting social, mobile, and local marketing strategies. The app provided personalized recommendations, push notifications, and location-based offers for nearby delivery hubs. Social media integration allowed customers to share reviews and engage with promotional campaigns. By combining these tools, SmartKart improved brand visibility and strengthened its position in Nepal's fast-growing e-commerce market.
Questions: a. Why did SmartKart Nepal adopt e-commerce, and what unique features contributed to its success? b. What security threats did SmartKart face, and how effective were the technology solutions used? c. In what ways did SmartKart enhances its marketing strategy?
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