IT204 E Commerce

E Commerce Model question question paper

22 questionsSit this paper (timed)

Tribhuvan University

Bachelor of Business Administration

Semester 6 · Model question

Course Title: E Commerce (IT204)

Full Marks: 60Pass Marks: 30Time: 3 Hrs

Candidates are required to give their answers in their own words as for as practicable.

Group A

Brief Answer Questions(10 × 1 = 10)

  1. 1.

    List unique features of e-commerce.

    1
  2. 2.

    What is e-commerce business model?

    1
  3. 3.

    What if firm value chain?

    1
  4. 4.

    List some benefits of using mobile applications for e-commerce.

    1
  5. 5.

    List different dimensions of e-commerce security.

    1
  6. 6.

    Define search engine marketing.

    1
  7. 7.

    What is location-based marketing?

    1
  8. 8.

    What is reverse auction?

    1
  9. 9.

    What is collaborative commerce?

    1
  10. 10.

    What is affinity community?

    1

Group B

Short Answer Questions:(Attempt any FIVE Questions)(5 × 3 = 15)

  1. 11.

    What are the benefits of using e-commerce to businesses?

    3
  2. 12.

    How e-commerce influences industry structure?

    3
  3. 13.

    What different services are provided by the Internet?

    3
  4. 14.

    Explain social marketing in brief.

    3
  5. 15.

    How supply chain helps in B2B e-commerce?

    3
  6. 16.

    What do you mean by B2B e-commerce marketplace?

    3

Group C

Long Answer Questions:(Attempt any THREE Questions)(3 × 5 = 15)

  1. 17.

    Explain different types of e-commerce with example.

    5
  2. 18.

    Explain any two e-commerce payment systems in brief.

    5
  3. 19.

    what is email marketing? Why is email marketing considered most efficient digital marketing channel?

    5
  4. 20.

    Explain different types of portals with suitable example.

    5

Group D

Comprehensive Answer: (Attempt any All Questions)(2 × 10 = 20)

  1. 21.

    Explain different B2C business models with suitable example of each.

    10
  2. 22.

    What are different technological solutions to e-commerce threats?

    10

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