Business StatisticsUnit 79 min read

Correlation & Regression: Coefficients, Equations & Interpretation

Unit 7 of Business Statistics explores how variables relate—measuring correlation strength, calculating regression lines, interpreting coefficients, and applying these tools to real business decisions like marketing spend vs. sales or loan risk assessment.

TAKEAWAYS:

  • Correlation ≠ Causation: A strong correlation (e.g., 0.84) means variables move together, but doesn’t prove one causes the other (e.g., ice cream sales and drowning deaths both rise in summer).
  • Regression Lines Predict: The equation Ŷ = a + bX lets you forecast Y (e.g., sales) from X (e.g., ad spend), with b showing the impact of a 1-unit change in X.
  • Coefficient of Determination (r²): Converts r (e.g., 0.84) to explained variance (70.56%), answering “How much of Y’s change is due to X?”
  • Two Regression Lines: Y on X and X on Y have different slopes unless r = ±1; their intersection gives the means (X̄, Ȳ).
  • Real-World Hooks: Used by eSewa (predicting transaction delays from server load), Daraz (forecasting order volumes from promo spend), and Ncell (estimating data usage from call duration).

1. Correlation: Measuring Relationships

-5-4-3-2-1123452468xyWeak Positive (r = 0.5)Strong Negative (r = -0.8)No Correlation (r = 0)r = 0.5r = -0.8r = 0
Scatterplots showing correlation strengths (r = 0.5, -0.8, 0) with trendlines. **Note:** Stronger correlation = steeper slope, closer to ±1.

Definition & Key Formula

Correlation measures how two variables move together. The Pearson’s coefficient (r) ranges from -1 to +1:

  • r = +1: Perfect positive (e.g., study hours vs. exam scores).
  • r = -1: Perfect negative (e.g., temperature vs. heating costs).
  • r = 0: No linear relationship.

Formula: Where:

  • Cov(X,Y): Covariance (how X and Y vary together).
  • σ_X, σ_Y: Standard deviations of X and Y.

Worked Example 1: Calculating r from Covariance

Given:

  • Cov(X,Y) = 18
  • Var(X) = 16 → σ_X = 4
  • Var(Y) = 81 → σ_Y = 9

Solution: Interpretation: Weak positive correlation (25% of Y’s variance is explained by X).

Coefficient of Determination (r²)

Converts r to percentage of variance explained: Exam Tip: If r = 0.84, then r² = 0.7056 → 70.56% of Y’s changes are due to X.


2. Regression Analysis: Predicting Outcomes

24681012141618201214161820222426yŶ = 12.125 + 0.525X (Regression Line)Actual Data PointsPredicted Ŷ for X=8
Regression line for promotional expenses vs. sales (Worked Example 2)

Why Regression?

Correlation shows strength; regression shows direction and prediction.

  • Simple Linear Regression: Models Y as a linear function of X:
    • Ŷ: Predicted Y (e.g., sales).
    • a: Y-intercept (value of Y when X=0).
    • b: Slope (change in Y per 1-unit change in X).

Calculating Regression Coefficients

Given:

  • X̄ = 15, Ȳ = 20
  • σ_X = 4, σ_Y = 3
  • r = 0.7

Slope (b):

Intercept (a):

Regression Equation:

Worked Example 2: Regression from Raw Data

Data: Promotional expenses (X) vs. sales (Y) for a product.

24681012141618201214161820222426yRegression Line (Ŷ = 12.125 + 0.525X)Actual Data PointsPredicted Ŷ for X=8
Regression line with actual data points and prediction for X=8.
X (Rs '000) 4 6 10 12 15 10 12
Y (Rs '00,000) 16 20 18 24 20 22 25

Steps:

  1. Calculate means: X̄ = 10, Ȳ = 20.57.
  2. Compute b and a (as above).
  3. Predict sales for X=8:

3. Two Regression Lines

For any bivariate data, there are two regression lines:

  1. Y on X: Ŷ = a + bX (predicts Y from X).
  2. X on Y: X̂ = c + dY (predicts X from Y).
2468101214-10-55101520xyŶ = 0.8X + 6.6 (Y on X)X̂ = 1.125Y - 11.89 (X on Y)(X̄, Ȳ) = (9, 13.8)
Two regression lines intersecting at the means (X̄, Ȳ). **Key:** Both lines pass through (X̄, Ȳ).

Key Property:

  • The two lines intersect at (X̄, Ȳ).
  • Their slopes are reciprocals: b₁ = r(σ_Y/σ_X), b₂ = r(σ_X/σ_Y).

Worked Example 3: Finding Means from Regression Equations

Given:

  • Regression 1: 4X – 5Y + 33 = 0 → Y = 0.8X + 6.6
  • Regression 2: 20X – 9Y – 107 = 0 → Y = (20/9)X – 11.89

Solution: At intersection (X̄, Ȳ): Solve for X̄ = 9, then Ȳ = 13.8.


4. Real-World Applications

In the Real World

  1. eSewa Transaction Delays

    • Idea Used: Regression predicts delay time (Y) from server load (X).
    • How: Engineers use Ŷ = 2 + 0.5X to estimate wait times during festivals (e.g., X=1000 users → Ŷ=502 seconds).
  2. Daraz Sales Forecasting

    • Idea Used: Correlation (r=0.85) between promo spend (X) and sales (Y).
    • How: Marketing teams use r²=0.72 to justify budgets: “72% of sales growth comes from ads.”
  3. Ncell Data Usage

    • Idea Used: Regression models data consumption (Y) from call duration (X).
    • Equation: Ŷ = 50 + 2X (50MB base + 2MB per minute).

Worked Example 4: NEPSE Stock Returns

Scenario: An investor notes r=0.6 between a stock’s price (X) and market index (Y). If σ_X=10 and σ_Y=15, predict the stock’s return (Ŷ) when the index rises by 5 units (X=5).

Solution:

  1. Calculate b:
  2. Find a (assuming X̄=100, Ȳ=120):
  3. Predict Ŷ for X=5: Interpretation: The stock is expected to rise by 34.5 units when the index rises by 5.

5. Common Pitfalls & Exam Tips

Mistakes to Avoid

Mistake Correct Approach
Assuming r implies causation State “associated, not causal” in interpretations.
Using r for non-linear data Check scatterplots first!
Mixing b₁ and b₂ slopes Remember: b₁ = r(σ_Y/σ_X), b₂ = r(σ_X/σ_Y).
Ignoring units in regression Always label Ŷ with units (e.g., “Rs ’00,000”).

Exam Tip: Step-by-Step for Full Marks

  1. For r questions:

    • Show the formula: r = Cov(X,Y) / (σ_X σ_Y).
    • Calculate covariance and standard deviations separately.
    • Interpret r and r² clearly (e.g., “64% of variance in Y is explained by X”).
  2. For regression:

    • Write both equations (Y on X and X on Y).
    • Show calculations for b and a using r, σ, and means.
    • Plot the data and trendline (even if not required, it helps visualization).
  3. Interpretation:

    • Correlation: “There is a [weak/moderate/strong] [positive/negative] linear relationship.”
    • Regression: “For every 1 unit increase in X, Y increases/decreases by b units.”

6. Comparison Table: Correlation vs. Regression

Feature Correlation Regression
Purpose Measures strength/direction of relationship. Predicts Y from X.
Output Single value (r between -1 and +1). Equation (Ŷ = a + bX).
Causation? No. No (but suggests predictive power).
Example Use “Does ad spend correlate with sales?” “How much will sales increase if ads rise by 10%?”

7. Practice Questions (Exam-Style)

  1. Given:

    • Cov(X,Y) = 30, Var(X) = 25, Var(Y) = 64.
    • Find: r and interpret r².
    • Answer: r² = 0.5625 → 56.25% of Y’s variance is explained by X.
  2. Given:

    • Regression equations: Y = 2X + 10 and X = 0.4Y + 5.
    • Find: X̄ and Ȳ.
    • Answer: Solve the system at intersection → X̄=10, Ȳ=30.

8. Visual Summary

mindmap
  root((Correlation & Regression))
    Correlation
      Definition: Strength/direction of linear relationship
      Formula: r = Cov(X,Y) / (σ_X σ_Y)
      Range: -1 to +1
      Interpretation: "r = 0.84 → Strong positive"
    Regression
      Purpose: Prediction
      Equation: Ŷ = a + bX
      Coefficients: b = r(σ_Y/σ_X), a = Ȳ - bX̄
      Two Lines: Y on X and X on Y
    Applications
      Business: Sales forecasting, risk assessment
      Tech: eSewa delay prediction, Daraz promo planning
      Finance: Stock returns, loan default risk
    Exam Tips
      Show all steps
      Interpret r and r² clearly
      Plot data for regression

Based on the TU BBM syllabus for Business Statistics (STT201), unit 7.

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