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Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

National Examinations Board (+2)

Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
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Elective Customer Relationship Management

Customer Relationship Management chapter guide

Chapter guide for Customer Relationship Management. Chapter names and their order in your textbook or official syllabus may differ slightly.

TU BBS Year 4. 8 units over 48 teaching hours, 3 credit hours. Each bar shows the unit’s share of teaching time.

  1. Unit 1Introduction to Customer Relationship Management (CRM)6 hrs · note
  2. Unit 2Customer Retention and Loyalty6 hrs · note
  3. Unit 3Customer Satisfaction and Expectations6 hrs · note
  4. Unit 4Customer Life Cycle and Value6 hrs · note
  5. Unit 5Types and Implementation of CRM6 hrs · note
  6. Unit 6CRM Practices in Nepal and Global Context6 hrs · note
  7. Unit 7Data Warehousing and Marketing Intelligence6 hrs · note
  8. Unit 8Costs of Poor Service and Quality6 hrs · note