Elective fundamentals of advertising

fundamentals of advertisingTU Board 2080

Point out any five types of advertising agency.

2

Answer

Here are five types of advertising agencies with brief descriptions:

  1. Full-Service Agency Handles all aspects of advertising—creative development, media planning, market research, and campaign execution—under one roof.

  2. Creative Boutique Specializes in creative work (e.g., ad copy, design, video production) but may outsource media buying and strategy.

  3. Media Buying Agency Focuses solely on purchasing ad space/time across platforms (TV, digital, print) to maximize reach and ROI.

  4. In-House Agency Employed directly by a client (e.g., a corporation) to manage its advertising needs internally, reducing costs and ensuring brand consistency.

  5. Digital/Social Media Agency Specializes in online advertising, including SEO, SEM, social media campaigns, and digital content creation.

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