Elective fundamentals of advertising

fundamentals of advertisingTU Board 2080

Point out any two differences between publicity and advertising.

2

Answer

Aspect Advertising Publicity
Definition Paid form of communication to promote a product, service, or idea. Non-paid, unpaid promotion through media channels.
Control Fully controlled by the advertiser. Not controlled; depends on media outlets.
Cost High cost due to paid media space/time. Low or no cost; relies on earned media.
Message Directly crafted by the advertiser. Often influenced by third-party media.
Example TV commercials, print ads, digital banners. Press releases, news features, social media buzz.

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