RCH201 Business Research Methods
Business Research Methods notes
9 chapter notes, in syllabus order. Each starts with the key points.
Unit 1
Business Research: Definitions, Types, and ImportanceUnit 1 of Business Research Methods introduces the core concepts of business research, including its definition, purpose, types, and significance in decision-making, problem-solving, and strategic planning for organizations.8 min readUnit 2
Research Process & Problem Formulation: Steps, Types, Tools & Real CasesUnit 2 of Business Research Methods explores the systematic approach to identifying research problems, formulating objectives, and designing the research framework—critical skills for solving real-world business challenges like eSewa’s fraud detection or Daraz’s customer satisfaction gaps.12 min readUnit 3
Research Design · note coming
Unit 4
Measurement & Scaling: Types, Levels, and Questionnaire DesignUnit 4 of Business Research Methods explores how to quantify and categorize data in research, covering measurement scales (nominal, ordinal, interval, ratio), their applications, and how scaling techniques (Likert, semantic differential) shape questionnaires for reliable data collection.9 min readUnit 5
Sampling Design: Types, Methods & Applications in Business ResearchUnit 5 of Business Research Methods explores how to select representative samples for business research, covering probability vs. non-probability sampling, sampling techniques, sample size determination, and ethical considerations—with real-world applications in Nepali and global companies.15 min readUnit 6
Data Collection Methods: Techniques, Tools & ApplicationsUnit 6 of Business Research Methods explores primary and secondary data collection techniques, their tools (surveys, interviews, observations, experiments), ethical considerations, and real-world applications in Nepali and global businesses like eSewa, Daraz, and Nabil Bank. Learn how to choose methods based on researc20 min readUnit 7
Questionnaire Design: Types, Structure, and Best PracticesUnit 7 of Business Research Methods explores how to design effective questionnaires for data collection, covering types (structured vs. unstructured), question formats, scaling techniques, and common pitfalls, with real-world applications in Nepali and global businesses.14 min readUnit 8
Data Processing & Analysis: Cleaning, Coding, Tabulation & InterpretationUnit 8 of Business Research Methods covers the systematic transformation of raw data into meaningful insights through cleaning, coding, tabulation, statistical analysis, and interpretation—essential skills for turning survey responses, transaction logs, or observational records into actionable business decisions.12 min readUnit 9
Hypothesis Testing: Types, Steps & Statistical DecisionsUnit 9 of Business Research Methods explores hypothesis testing—how to formulate, test, and interpret hypotheses using statistical tools. Learn null/alternative hypotheses, test statistics, p-values, and decision-making under Type I/II errors, with real-world applications in finance, marketing, and operations.6 min readUnit 10
Research Report Writing: Structure, Style & PresentationUnit 10 of Business Research Methods covers the art and science of writing a professional research report—from logical structure and APA/MLA formatting to clarity, ethics, and visual aids. Learn how to organize findings, justify methods, and present actionable insights for stakeholders.10 min read