Elective Principles of Marketing
BBA (PU) Semester 43 credit hours
Principles of Marketing
Syllabus10 unitsIntroduction to Marketing · Marketing Environment · Consumer Behaviour …Open Notes10 chaptersMarketing: Definitions, Functions & Evolution · Marketing Environment: Forces, Analysis & Strategic FitOpen Old QuestionsComing soonPast board questions with worked answers.Open MCQ PracticeComing soonAnswer, see if you’re right straight away, and read why.Open