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Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

National Examinations Board (+2)

Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
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Elective Principles of Marketing

Principles of Marketing chapter guide

Chapter guide for Principles of Marketing. Chapter names and their order in your textbook or official syllabus may differ slightly.

PU BBA (PU) Semester 4. 10 units, 3 credit hours. Each bar shows the unit’s share of teaching time.

  1. Unit 1Introduction to Marketing · note
  2. Unit 2Marketing Environment · note
  3. Unit 3Consumer Behaviour · note
  4. Unit 4Segmentation, Targeting and Positioning · note
  5. Unit 5Marketing Research · note
  6. Unit 6Product Decisions · note
  7. Unit 7Pricing · note
  8. Unit 8Distribution · note
  9. Unit 9Promotion · note
  10. Unit 10Contemporary Marketing Issues · note