Elective Marketing
Marketing notes
10 chapter notes, in syllabus order. Each starts with the key points.
Unit 1
Marketing Basics: Definitions, Functions, Philosophies & EvolutionUnit 1 of Marketing introduces the core concepts of marketing—its definitions, key functions, philosophies (production, sales, marketing, societal), and evolution from barter to digital age—with real-world examples from Nepali and global businesses like eSewa, Daraz, and Nabil Bank.17 min readUnit 2
Marketing Environment: Forces, Analysis & Strategic ImpactUnit 2 of Marketing explores the dynamic external and internal forces shaping marketing strategies—micro/macro environments, PESTEL analysis, competitive frameworks, and their real-world applications in Nepalese and global markets.14 min readUnit 3
Consumer & Org Buying Behaviour: Models, Influences & Decision-MakingUnit 3 of Marketing explores the psychological and organizational factors driving consumer and business purchasing decisions, comparing individual vs. group buying processes, key models (Maslow, AIDA, B2B buying center), and real-world applications in Nepali markets like Daraz, Nabil Bank, and Pathao.6 min readUnit 4
Market Segmentation, Targeting & Positioning: Strategies, Models & Real CasesUnit 4 of Marketing explores how businesses divide markets into segments, select target audiences, and craft unique positioning strategies to gain competitive advantage—with Nepali and global examples like Daraz, Nabil Bank, and Himalayan Java.10 min readUnit 5
Marketing Research & Info: Methods, Data, DecisionsUnit 5 of Marketing explores systematic techniques to gather, analyze, and apply market data—covering research designs, data collection methods, sampling, analysis tools, and ethical considerations—with real-world applications in Nepali businesses like Daraz and Nabil Bank.8 min readUnit 6
Product Decisions & Branding: Strategy, Life Cycle, Brand EquityUnit 6 of Marketing explores how companies design, develop, and brand products—covering product mix, life cycle stages, branding strategies, and equity models. It links theory to Nepali and global brands like Himalayan Java, Daraz, and Toyota, with visuals of product hierarchies, branding pyramids, and real-world case 6 min readUnit 7
Pricing Decisions: Strategies, Methods & Real-World ImpactUnit 7 of Marketing explores how businesses determine product prices using cost-based, demand-based, and competition-based methods, analyzing strategies like penetration, skimming, and psychological pricing, with Nepali and global case studies.17 min readUnit 8
Distribution Channels, Supply Chain, Logistics & Retail StrategiesUnit 8 of Marketing explores how goods move from producers to consumers—covering distribution channels, supply chain management, logistics, retail formats, and e-commerce strategies with real-world Nepali/Global case studies and exam-focused visuals.9 min readUnit 9
Promotion & IMC: Tools, Strategies & Real-World CampaignsUnit 9 of Marketing explores the 5 promotion mix tools (advertising, sales promotion, PR, personal selling, direct marketing), integrated marketing communication (IMC) models, and how Nepali/global brands (e.g., Daraz, Nabil Bank, Himalayan Java) apply them in campaigns. Covers budgeting, digital vs. traditional media,10 min readUnit 10
Contemporary Marketing in Nepal: Trends, Challenges & StrategiesUnit 10 of Marketing explores Nepal’s dynamic marketing landscape, covering digital transformation, ethical dilemmas, sustainable practices, and emerging trends like influencer marketing, fintech, and government policies shaping consumer behavior and business strategies.16 min read