Tribhuvan University
Bachelor of Travel and Tourism Management
Semester 4 · TU Board 2023
Course Title: Tourism Marketing (TTM341)
Full Marks: 60Pass Marks: 30Time: 3 Hrs
Candidates are required to give their answers in their own words as for as practicable.
Group A
Brief Answer Questions(10 × 1 = 10)
- 1.1
What is marketing?
- 2.1
Differentiate between goods and services.
- 3.1
Write any two special characteristics of French Tourists.
Answer comingAlso asked in 2022
- 4.1
State the types of services.
- 5.1
Write down the types of tourism product.
View answerAlso asked in 2022, 2021
- 6.1
What is the role of physical evidence in service marketing?
Answer comingAlso asked in 2022
- 7.1
Define tour operators.
Answer comingAlso asked in 2021
- 8.1
Differentiate between congress and conventions.
- 9.1
What do you understand by marketing survey and research?
- 10.1
Give the meaning of incentive travel.
Group B
Short Answer Questions(6 × 5 = 30)
- 11.5
Describe the process of tourism marketing.
View answerAlso asked in 2022, 2021
- 12.5
How do tourism and hospitality organization segment their markets? Explain.
- 13.5
Describe the components to promote fairs and festivals in tourism industry.
Answer comingAlso asked in 2021
- 14.5
Discuss the objective of promotion.
- 15.5
Define tourism demand forecasting and why is it important to the tourism industry.
- 16.5
Explain the major promotional tools used in tourism marketing.
Group C
Comprehensive Answer Questions(2 × 10 = 20)
- 17.10
Discuss traditional 4P's and extended Ps of services.
- 18.10
Suppose you are an adventure tour operator in Nepal, how would you develop a marketing plan for your adventure package? Discuss.
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