Tourism Marketing (TTM341) TU Board 2021 Question Paper – BTTM Semester 4

Tourism Marketing TU Board 2021 question paper

18 questions · 2 with worked answersSit this paper (timed)

Tribhuvan University

Bachelor of Travel and Tourism Management

Semester 4 · TU Board 2021

Course Title: Tourism Marketing (TTM341)

Full Marks: 60Pass Marks: 30Time: 3 Hrs

Candidates are required to give their answers in their own words as for as practicable.

Group A

Brief Answer Questions(10 × 1 = 10)

1.
Define marketing.

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2.
Why do people travel?

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3.
Who are consumers?

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4.
Define tour operators.

Answer comingAlso asked in 2023
1
5.
Enlist any two differences between goods and services.

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6.
What is marketing mix?

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7.
Write down any two types of services.

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8.
Define congress tourism.

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9.
What does MICE stands for?

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10.
Mention the process of tourism marketing.

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1

Short Answer Questions(6 × 5 = 30)

11.
Explain are the components to promote fair and festival in tourism industry.

Answer comingAlso asked in 2023
5
12.
State and explain the types of tourism product.

Answer comingAlso asked in 2023, 2022
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13.
Differentiate between selling and marketing with an example.

Answer comingAlso asked in 2022
5
14.
There is an important role of media, press and public relation in tourism promotion. How? Explain.

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15.
State and explain the tourist demand forecasting techniques in detail.

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16.
Illustrate and explain the process of tourism marketing in detail.

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5

Comprehensive Answer Questions(2 × 10 = 20)

17.
What is market research? Discuss in detail about the process of market research.

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18.
Discuss the concept of marketing in detail.

Answer comingAlso asked in 2022
10

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