Tribhuvan University
Bachelor of Travel and Tourism Management
Semester 4 · TU Board 2022
Course Title: Tourism Marketing (TTM341)
Full Marks: 60Pass Marks: 30Time: 3 Hrs
Candidates are required to give their answers in their own words as for as practicable.
Group A
Brief Answer Questions(10 × 1 = 10)
- 1.1
State Modern Marketing concept.
Answer comingAlso asked in 2021
- 2.1
List any five different Tourism Products.
Answer comingAlso asked in 2023, 2021
- 3.1
Write any two special characteristics of Japanese Tourists.
Answer comingAlso asked in 2023
- 4.1
What are the components of Promotion?
- 5.1
Write two differences between Selling and Marketing.
Answer comingAlso asked in 2021
- 6.1
What is the role of physical evidence in Service Marketing?
Answer comingAlso asked in 2023
- 7.1
What is Monopoly Pricing in Tourism marketing?
- 8.1
List the behavioral variables of Market Segmentation.
- 9.1
Name the types of distribution coverage in Tourism marketing.
- 10.1
Give the full form of TTM.
Group B
Short Answer Questions(6 × 5 = 30)
- 11.5
What is Tourism marketing? Describe its importance.
Answer comingAlso asked in 2023, 2021
- 12.5
Explain in brief service-profit chain.
- 13.5
What is incentive travel? Briefly explain the marketing of fairs and festivals.
- 14.5
Who are the channel members in Tourism Marketing? Explain.
- 15.5
What is Market segmentation? Explain the essentials for market segmentation.
- 16.5
Explain the role of public and private sector in Tourism Marketing.
Group C
Comprehensive Answer Questions(2 × 10 = 20)
- 17.10
Discuss the different approaches of Marketing.
- 18.10
Suggest the promotion techniques to succeed Mission 2020 of Nepal Government.
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