Tribhuvan University
Bachelor of Business Studies
Year 3 · TU Board 2079
Course Title: Fundamentals Of Marketing (MGT214)
Full Marks: 100Time: 3 Hrs
Group A
Brief Answer Questions (Attempt ALL questions)(10 × 2 = 20)
- 1.2
What is customer loyalty?
- 2.2
What is meant by marketing intermediaries?
- 3.2
Point out the marketing research process.
Answer comingAlso asked in 2080
- 4.2
Give the meaning of social media marketing.
Answer comingAlso asked in 2081
- 5.2
Point out the participants in business buying process.
- 6.2
What is brand positioning?
- 7.2
Show your acquaintance with the term "individual marketing".
- 8.2
What is supply chain management?
- 9.2
Mention the features of advertising.
- 10.2
Point out any four objectives of sales promotion.
Answer comingAlso asked in 2080
Group B
Descriptive Answer Questions (Attempt any FIVE questions)(5 × 10 = 50)
- 11.10
"Marketing is managing profitable customer relationship" Elaborate.
- 12.10
Describe the meaning and components of marketing mix.
Answer comingAlso asked in 2080
- 13.10
What is marketing environment? Describe the various components of micro environment.
- 14.10
Explain the consumer buying decision process.
Answer comingAlso asked in 2081, 2080
- 15.10
What is pricing? Explain the competition based pricing with example.
- 16.10
What is personal selling? Discuss its relevance in Nepalese marketing.
Group C
Analytical Answer Questions (Attempt any TWO questions)(2 × 15 = 30)
- 17.15
What is customer relationship management? How can we manage customer relationship? Discuss.
- 18.15
What is services marketing? Discuss the marketing strategies for services firms.
Answer comingAlso asked in 2081
- 19.15
Give the concept of marketing communication and describe the marketing communication process.
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