Tribhuvan University
Bachelor of Business Studies
Year 3 · TU Board 2081
Course Title: Fundamentals Of Marketing (MGT214)
Full Marks: 100Time: 3 Hrs
Group A
Brief Answer Questions (Attempt ALL questions)(10 × 2 = 20)
- 1.2
What is customer value?
- 2.2
What do you know about customer satisfaction?
- 3.2
Point out the components of the microenvironment.
- 4.2
Write the meaning of the marketing information system.
Answer comingAlso asked in 2080
- 5.2
What is social media marketing?
Answer comingAlso asked in 2079
- 6.2
Give the meaning of brand equity.
- 7.2
What is target profit pricing?
- 8.2
Give the meaning of retailing.
- 9.2
What are the differences between advertising and publicity?
- 10.2
Give the meaning of integrated marketing communication.
Group B
Descriptive Answer Questions (Attempt any FIVE questions)(5 × 10 = 50)
- 11.10
Discuss the demographic environment of Nepal.
- 12.10
Describe the consumer buying decision process.
Answer comingAlso asked in 2080, 2079
- 13.10
Discuss the new product development process.
Answer comingAlso asked in 2080
- 14.10
Explain the requirements for effective market segmentation.
- 15.10
Describe the external factors affecting pricing decisions
Answer comingAlso asked in 2080
- 16.10
Explain the concept and objectives of promotion.
Group C
Analytical Answer Questions (Attempt any TWO questions)(2 × 15 = 30)
- 17.15
What is marketing? Differentiate between the production concept and the product concept of marketing.
- 18.15
What is service? Explain the marketing strategies for service firms.
Answer comingAlso asked in 2079
- 19.15
What is marketing logistics? Describe the major logistics functions.
— The End —