Tribhuvan University
Bachelor of Business Studies
Year 3 · TU Board 2080
Course Title: Fundamentals Of Marketing (MGT214)
Full Marks: 100Time: 3 Hrs
Group A
Brief Answer Questions: Attempt ALL questions.(10 × 2 = 20)
- 1.2
Define marketing.
- 2.2
Give the meaning of customer satisfaction.
- 3.2
Point out any five areas of marketing research.
Answer comingAlso asked in 2079
- 4.2
What are the components of macro environment?
- 5.2
Give the meaning of e-procurement.
- 6.2
What is concentrated marketing?
- 7.2
List out the various levels of product.
- 8.2
What is new product?
Answer comingAlso asked in 2081
- 9.2
What are the external factors affecting pricing?
Answer comingAlso asked in 2081
- 10.2
Point out any four tools of consumer promotion.
Answer comingAlso asked in 2079
Group B
Descriptive Answer Questions: Attempt any FIVE questions.(5 × 10 = 50)
- 11.10
"Customer relationship management is perhaps the most important concept of modern marketing." Elaborate.
- 12.10
Describe the components of distribution mix under marketing mix.
Answer comingAlso asked in 2079
- 13.10
Describe the consumer buying decision process.
Answer comingAlso asked in 2081, 2079
- 14.10
Explain the bases for segmenting international market.
- 15.10
Who is wholesaler? What are its types? Explain.
- 16.10
What is advertising? Why is advertising used by marketers?
Group C
Analytical Answer Questions: Attempt any TWO questions.(2 × 15 = 30)
- 17.15
Define marketing information system and explain the components of marketing information system.
Answer comingAlso asked in 2081
- 18.15
What is product line? Discuss the product line strategies in the context of a consumer product.
- 19.15
Give the concept of market logistics and describe the various components of market logistics.
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