Elective Customer Relationship Management

Customer Relationship ManagementTU Board 2081

Point out the costs of poor service and poor quality.

2

Answer

Poor service and poor quality incur significant costs for businesses, which can be categorized as follows:

Costs of Poor Service

  1. Customer Dissatisfaction: Leads to loss of repeat business and negative word-of-mouth, damaging brand reputation.
  2. Increased Complaints: Requires additional resources to handle grievances, raising operational costs.
  3. Employee Turnover: Poor service culture lowers morale, increasing hiring and training expenses.
  4. Lost Sales Opportunities: Dissatisfied customers may switch to competitors, reducing revenue.
  5. Brand Erosion: Long-term reputational harm affects customer trust and market position.

Costs of Poor Quality

  1. Defective Products: Increases production costs due to rework, scrap, and warranty claims.
  2. Customer Churn: Low-quality products lead to dissatisfaction, repeat complaints, and lost sales.
  3. Higher Marketing Costs: Businesses must spend more on promotions to regain customer trust.
  4. Regulatory Penalties: Non-compliance with quality standards may result in fines or legal issues.
  5. Supply Chain Disruptions: Poor quality can halt production, causing delays and additional expenses.

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