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Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

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Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
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Elective Customer Relationship Management

Customer Relationship ManagementTU Board 2081

Point out the types of customer relationship management.

2

Answer

· Based on the official syllabus and past papers
Updated

Customer Relationship Management (CRM) can be classified into four main types:

  1. Operational CRM Focuses on automating and streamlining customer interactions, including sales, marketing, and service processes. It uses tools like contact management, email marketing, and help desks.

  2. Analytical CRM Employs data analysis to assess customer behavior, preferences, and trends. It helps businesses make data-driven decisions through reporting, data mining, and predictive analytics.

  3. Collaborative CRM Enhances communication and collaboration between a company and its customers, as well as among different departments (e.g., sales, marketing, and customer service) to improve customer satisfaction.

  4. Strategic CRM Aligns CRM strategies with long-term business goals. It integrates CRM with overall business strategy to build strong customer loyalty and retention programs.

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