What is customer life cycle?

The customer life cycle refers to the stages a customer goes through from initial awareness of a product or service to long-term loyalty and advocacy. It consists of five key phases:

1. Awareness: The customer becomes aware of a brand or product through marketing efforts.
2. Consideration: The customer evaluates options and compares alternatives.
3. Purchase: The customer makes a buying decision and completes a transaction.
4. Retention: The customer continues to engage with the brand and repurchases products.
5. Advocacy: Satisfied customers promote the brand through word-of-mouth or referrals.

Managing each stage effectively ensures customer satisfaction, repeat business, and brand loyalty.