PadhaiBy Astra Cloud
Search notes and questions
Ask a doubtProgramsNoticesGPA calculatorMy studyClassroom

Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

National Examinations Board (+2)

Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
All universities and programs

Elective fundamentals of advertising

fundamentals of advertising TU Board 2079 question paper

20 questions · 20 with worked answersSit this paper (timed)

Tribhuvan University

Bachelor of Business Studies

Year 4 · TU Board 2079

Course Title: fundamentals of advertising

Full Marks: 100Pass Marks: 35Time: 3 hrs

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

Group A

Brief Answer Questions(10 × 2 = 20)

  1. 1.

    What is marketing communication?

    View answer

    2
  2. 2.

    Who are the key players of advertising business?

    View answer

    2
  3. 3.

    Give the meaning of advertisement layout.

    View answer

    2
  4. 4.

    Write the steps of visualization process.

    View answerAlso asked in 2080

    2
  5. 5.

    Write down the full form of PACT.

    View answerAlso asked in 2080

    2
  6. 6.

    What is media research?

    View answer

    2
  7. 7.

    Mention the expenses included in advertisement budgeting.

    View answer

    2
  8. 8.

    What is headline?

    View answer

    2
  9. 9.

    Write down any four slogans used in Nepalese advertising.

    View answer

    2
  10. 10.

    Identify any four types of outdoor media available in Nepal.

    GROUP: B | Descriptive Answer Questions | 5 × 10 = 50

    View answerAlso asked in 2080

    2

— The End —