Elective fundamentals of advertising

fundamentals of advertising: most repeated questions

Questions that have come up in more than one paper, matched by what they ask rather than exact wording. Most repeated first.

  1. 2×Asked in 2080, 2079
    Discuss the concept of advertising effectiveness testing. Also, explain the five types of testing techniques used in advertising effectiveness testing. [5+10]Solved15
    See the wording in each paper
  2. 2×Asked in 2080, 2079
    Explain the conative message strategies with suitable examples. [10]Solved10
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  3. 2×Asked in 2080, 2079
    Identify any four types of indoor media available in Nepal. GROUP: B Descriptive Answer Questions 5 × 10 = 50Solved2
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  4. 2×Asked in 2080, 2079
    What is visualization? Explain the process of visualization. [4+6]Solved10
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  5. 2×Asked in 2080, 2079
    Write down the full form of DAGMAR.Solved2
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