fundamentals of advertising TU Board 2080 Question Paper – BBS Year 4

fundamentals of advertising TU Board 2080 question paper

20 questions · 20 with worked answersSit this paper (timed)

Tribhuvan University

Bachelor of Business Studies

Year 4 · TU Board 2080

Course Title: fundamentals of advertising

Full Marks: 100Pass Marks: 35Time: 3 hrs

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

Group A

Brief Answer Questions(10 × 2 = 20)

1.
Point out any two differences between publicity and advertising.

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2
2.
Write down the limitations of advertising.

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2
3.
Point out any five types of advertising agency.

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2
4.
What is the primary demand advertising?

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2
5.
Write down the full form of DAGMAR.

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2
6.
Give the meaning of media scheduling.

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2
7.
Mention any four examples of headlines used in Nepali advertisements.

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2
8.
What are the essentials of good appeal?

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2
9.
Point out any five factors affecting advertisement budget size.

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2
10.
Identify any four types of indoor media available in Nepal.

GROUP: B | Descriptive Answer Questions | 5 × 10 = 50

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2

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