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Tribhuvan University

BSc CSITBachelor of Science in Computer Science and Information TechnologyBCABachelor of Computer ApplicationBITBachelor of Information TechnologyBIMBachelor of Information ManagementBBABachelor of Business AdministrationBBSBachelor of Business StudiesBBMBachelor of Business ManagementBITMBachelor of Information Technology Management

Pokhara University

BE Computer (PU)Bachelor of Engineering in Computer EngineeringBBA (PU)Bachelor of Business Administration (Pokhara University)

National Examinations Board (+2)

Class 10Class 10 (SEE)+2 Science+2 Science (Class 11 and 12)+2 Management+2 Management (Class 11 and 12)+2 Humanities+2 Humanities (Class 11 and 12)
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MKT201 Fundamentals of Marketing

Fundamentals of Marketing chapter guide

Chapter guide for Fundamentals of Marketing. Chapter names and their order in your textbook or official syllabus may differ slightly.

TU BIM Semester 5. 10 units, 3 credit hours. Each bar shows the unit’s share of teaching time.

  1. Unit 1Introduction to Marketing · note
  2. Unit 2Marketing Environment · note
  3. Unit 3Consumer and Organizational Buying Behaviour · note
  4. Unit 4Market Segmentation, Targeting and Positioning · note
  5. Unit 5Marketing Research and Information · note
  6. Unit 6Product Decisions and Branding · note
  7. Unit 7Pricing Decisions · note
  8. Unit 8Distribution and Supply Chain · note
  9. Unit 9Promotion and Integrated Marketing Communication · note
  10. Unit 10Contemporary Marketing in Nepal · note