Tribhuvan University
Bachelor of Science in Computer Science and Information Technology
Semester 6 · TU Board 2081
Course Title: E-commerce (CSC370)
Full Marks: 60Pass Marks: 24Time: 3 hours
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Group A
Attempt any TWO questions.(2 × 10 = 20)
- 1.10
What is a dual signature? Describe the dual signature operations? How is dual signature used during purchase request operation of SET protocol?
- 2.10
What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing?
- 3.10
What is B 2 B e-commerce? Discuss various B 2 B business models.
Answer comingAlso asked in 2078
Group B
Attempt any EIGHT questions.(8 × 5 = 40)
- 4.5
What does omni-channel mean in terms of e-commerce presence? Justify with an example
- 5.5
How are exchanges different from industry consortiums?
- 6.5
What is an e-payment system? How do online credit card transactions work?
- 7.5
What are the basic elements to be considered while developing an e-commerce website?
- 8.5
How cryptography and hash functions are used in e-commerce to ensure security.
- 9.5
What is adware? How is the SSL protocol used in e-commerce?
- 10.5
How social marketing, mobile marketing and local marketing are used in e-commerce to promote business.
- 11.5
Describe the working mechanism of search engines.
- 12.5
Briefly explain the electronic transaction act of Nepal.
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