Tribhuvan University
Bachelor of Science in Computer Science and Information Technology
Semester 6 · TU Board 2079
Course Title: E-commerce (CSC370)
Full Marks: 60Pass Marks: 24Time: 3 hours
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Group A
Attempt any two questions.(2 × 10 = 20)
- 1.10
Explain different types of B2C business models with examples.
- 2.10
Why it is essential to enforce security in e-commerce? Discuss the different dimensions of e-commerce security from consumer and merchant perspectives.
- 3.10
Describe how electronic payments are done using digital cash, e-checks, and electronic billing presentment and payment systems. List their advantages and disadvantages.
Group B
Attempt any eight questions.(8 × 5 = 40)
- 4.5
How pure e-commerce differs from partial e-commerce? Support your answer with proper examples.
- 5.5
Describe firm value chain and form value web. Mention their significance in e-commerce.
- 6.5
Why it is important to build catalogs in e-commerce systems? How static catalog differs from dynamic catalog?
- 7.5
What is identity theft? How spoofing and pharming can impact e-commerce trades?
- 8.5
Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing?
- 9.5
Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views.
- 10.5
Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done?
Answer comingAlso asked in 2078
- 11.5
What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done?
- 12.5
How auctioning is done In e-commerce? Discuss different types of auctioning.
— The End —