Tribhuvan University
Bachelor of Science in Computer Science and Information Technology
Semester 6 · TU Board 2080
Course Title: E-commerce (CSC370)
Full Marks: 60Pass Marks: 24Time: 3 hours
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Group A
Attempt any two questions.(2 × 10 = 20)
- 1.10
What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?
- 2.10
What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.
- 3.10
What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?
Group B
Attempt any eight questions.(8 × 5 = 40)
- 4.5
What are some of the factors driving the growth of social e-commerce?
- 5.5
What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example.
- 6.5
What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce.
- 7.5
What is catalog in e-commerce? How are catalogs created?
- 8.5
What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce?
- 9.5
What is social engineering? How access control mechanisms are used in e-commerce for authorization?
- 10.5
How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools?
- 11.5
What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based?
Answer comingAlso asked in 2078
- 12.5
How provisions relating to digital certificates are defined in the electronic transaction act of Nepal?
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