Tribhuvan University
Bachelor of Business Studies
Year 3 · TU Board 2082
Course Title: Fundamentals Of Marketing (MGT214)
Full Marks: 100Time: 3 Hrs
Group A
Brief Answer Questions: Attempt ALL questions.(10 × 2 = 20)
- 1.2
Give the meaning of marketing.
Answer comingAlso asked in 2082, 2081, 2080, 2079
- 2.2
What are the features of the marketing environment?
- 3.2
What is the marketing information system?
Answer comingAlso asked in 2082, 2081, 2080, 2079
- 4.2
Enlist the consumer buying process.
Answer comingAlso asked in 2081, 2080, 2079
- 5.2
Who are the participants in the business buying process?
Answer comingAlso asked in 2079
- 6.2
Give the meaning of branding.
Answer comingAlso asked in 2081
- 7.2
What is break-even pricing?
- 8.2
Give the meaning of the target market.
- 9.2
What is marketing channel?
- 10.2
What is personal selling?
Group B
Descriptive Answer Questions: Attempt any FIVE questions.(5 × 10 = 50)
- 11.10
Explain the marketing research process.
Answer comingAlso asked in 2080, 2079
- 12.10
Describe the market segmentation practices in Nepal.
- 13.10
Differentiate between consumer products and industrial products.
- 14.10
Describe the competition-based pricing.
Answer comingAlso asked in 2079
- 15.10
What are the types of wholesalers? Explain.
- 16.10
Explain the marketing communication process with an example.
View answerAlso asked in 2079
Group C
Analytical Answer Questions: Attempt any TWO questions.(2 × 15 = 30)
- 17.15
Define the marketing mix. Discuss the components of the marketing mix. (5+10)
Answer comingAlso asked in 2082, 2081, 2080, 2079
- 18.15
What is the new product? Explain the new product development process. (5+10)
View answerAlso asked in 2081, 2080
- 19.15
What do you mean by sales promotion? Discuss the methods of consumer promotion with examples. (5+10)
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