Elective Business Research Methods
Business Research Methods notes
10 chapter notes, in syllabus order. Each starts with the key points.
Unit 1
Business Research: Definitions, Types & ImportanceUnit 1 of Business Research Methods introduces the core concepts of business research, including its definition, purpose, types, and significance in decision-making. This note covers the nature of research, its classification, and real-world applications in Nepali and global businesses.9 min readUnit 2
Research Process & Problem Formulation: Steps, Models & Real-World CasesUnit 2 of Business Research Methods explores the systematic approach to identifying research problems, formulating research objectives, and designing a research framework. It covers problem formulation techniques, types of research problems, and the logical flow from problem identification to research design—essential 14 min readUnit 3
Research Design: Types, Models & Applications in BusinessUnit 3 of Business Research Methods explores the core of research design—how to structure studies for validity, reliability, and practicality. Learn experimental vs. non-experimental designs, exploratory vs. descriptive vs. causal models, and how to match designs to real-world business problems (e.g., Daraz’s customer 14 min readUnit 4
Measurement & Scaling: Types, Levels & ApplicationsUnit 4 of Business Research Methods explores how to quantify and classify data in research, covering measurement scales (nominal, ordinal, interval, ratio), scaling techniques (Likert, semantic differential), and their applications in real-world business problems like customer satisfaction surveys or financial analysis9 min readUnit 5
Sampling Design: Types, Methods & ApplicationsUnit 5 of Business Research Methods explores sampling design, covering probability vs. non-probability sampling, sampling techniques, sample size determination, and ethical considerations—with real-world examples from Nepali businesses like Nepal Rastra Bank surveys and Daraz customer feedback systems.15 min readUnit 6
Data Collection Methods: Techniques, Tools & Ethical UseUnit 6 of Business Research Methods explores primary and secondary data collection techniques (surveys, interviews, observations, experiments, focus groups), their tools (questionnaires, sampling frames, digital platforms), ethical considerations, and real-world applications in Nepali and global businesses like eSewa, 11 min readUnit 7
Questionnaire Design: Types, Principles & Best PracticesUnit 7 of Business Research Methods explores how to design effective questionnaires for data collection, covering types (structured/unstructured), key principles, question formats, and common pitfalls—with real-world examples from Nepali businesses like eSewa and Daraz.15 min readUnit 8
Data Processing & Analysis: Techniques, Tools & InterpretationUnit 8 of Business Research Methods explores systematic data processing (coding, cleaning, tabulation) and statistical/qualitative analysis techniques (descriptive, inferential, thematic) used to derive actionable insights from raw research data, with real-world applications in Nepali business contexts.11 min readUnit 9
Hypothesis Testing: Types, Tests & Decision RulesUnit 9 of Business Research Methods explores hypothesis testing—how to formulate, test, and interpret hypotheses using statistical tools, significance levels, and decision-making frameworks to draw valid business conclusions.13 min readUnit 10
Research Report Writing: Structure, Formatting & PresentationUnit 10 of Business Research Methods covers the art and science of writing a professional research report—from logical structure and formatting rules to ethical presentation and common pitfalls. Learn how to organize findings, cite sources, and tailor reports for different stakeholders (academic, corporate, or governme14 min read